ATPCO Acquires Data Intelligence Platform 3Victors

ATPCO has acquired data intelligence platform 3Victors "to further enhance the company's creation of industry tools that support the future of modern airline retailing," ATPCO announced Tuesday. Terms of the deal were not disclosed. 3Victors will operate as a subsidiary of ATPCO.

Together, the companies will use new datasets, machine learning and artificial intelligence to enhance retailing solutions, according to ATPCO. 3Victors data platform will complement ATPCO's offer content by providing a real-time response of industry travel demand, while supplementing fares not currently filed through ATPCO, according to the company. 

"The need for airlines to be able to dynamically bundle and price is crystal clear," ATPCO CEO Alex Zoghlin said in a statement. "Still, as airlines move towards dynamic offers, the industry will need more types of data and capabilities to drive their internal processes, and there will be a gap in the current data to maintain accurate pricing. … The data required to construct offers will change. … The acquisition of 3Victors will help ATPCO and the industry get there quicker with more depth and breadth of data and AI capabilities."

With these enhanced data capabilities, an airline can deliver offers, including the amenities and ancillaries' customers want to buy, at a personalized and competitive price, according to ATPCO.

3Victors is ATPCO's third acquisition, following the purchase of Routehappy in 2018 and the purchase of SITA's Airfare Insight fare management system in 2021.