Attraction World Group partners with Norse Atlantic Airways

Attraction World Group (AWG) has announced a partnership with Norse Atlantic Airways which it sees as a “significant milestone” for future collaboration between attraction specialists and airlines.

It follows the recent introduction of AWG’s new brand Theme Park Connector, which offers real-time availability and dynamic pricing to allow airlines, online travel agents and tour operators to book theme parks globally through one API connection. Theme parks include Disney, Universal, Warner Bros, Merlin Entertainments, Six Flags, Park Astrix, Sea World, and Loro Park.

Norse Atlantic Airways’ route network to popular holiday destinations aligns with the experiences and theme parks offered by AWG, said AWG’s head of client success Eloise Myrie.

She said: “Being involved in our airline partnerships growth over the past year has been extremely exciting and I believe they are destined for great things.

“We are proud to be offering solutions to airlines in connecting them to all the major theme parks and our global inventory of supply that will accelerate their growth.”

Norse Airlines head of commercial partnerships Zoe Osborne said the partnership would allow the airline to offer AWG’s experiences and activities to its clients to offer a “holiday of a lifetime”.

“We are very pleased to be able to offer a range of destination experiences to our customers thanks to this new partnership with AWG,” she said.

AWG group chief executive Olly Nicholls added that the partnership with the airline would help the group achieve its aim to make its experiences as widely accessible as possible.

He said: “We will bring extraordinary attractions and theme parks to even more travellers. This collaboration strengthens our mission to make the world’s most unforgettable experiences accessible to as many people as possible.

“The partnership marks a significant milestone for both companies and signals a promising future of seamless integration between air travel and exceptional attractions.”