Benetton’s New Website Merges Commerce and Content

Fashion brand United Colors of Benetton recently rolled out its latest ecommerce experience in the U.S. Dubbed Benetton's Blend Different ecommerce platform, the site mixes colorful and interactive sections with editorial content and commerce to engage younger audiences. The...

Benetton’s New Website Merges Commerce and Content

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The ecommerce experience boasts interactive, personalized features

The Blend Different ecommerce platform is making an appeal to young consumers. Benetton/R/GA

By Lucielle Salomon

12 hours ago

Fashion brand United Colors of Benetton recently rolled out its latest ecommerce experience in the U.S.

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