Beyond the gimmick: life as a Gen AI creative director
As Gen AI creative director at Brandtech, I want to demonstrate why my role represents a genuine commitment to creative excellence and is not just your usual PR guff.
![Beyond the gimmick: life as a Gen AI creative director](https://cached.imagescaler.hbpl.co.uk/resize/scaleHeight/815/cached.offlinehbpl.hbpl.co.uk/news/OMC/Untitleddesign(32)_1.jpg)
As Gen AI creative director at Brandtech, I want to demonstrate why my role represents a genuine commitment to creative excellence and is not just your usual PR guff.
by James Dow
![](https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/952/cached.offlinehbpl.hbpl.co.uk/news/OMC/Untitleddesign(32)_1.jpg)
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