Brands (not talent) can win next year's Super Bowl

With the talent and idea scales currently weighing so much in favour of talent, surely redressing the balance – so idea and talent are much more equal partners – would work far better for the next Super Bowl?

JimMin JimMin
Feb 14, 2023 - 21:04
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Brands (not talent) can win next year's Super Bowl

With the talent and idea scales currently weighing so much in favour of talent, surely redressing the balance – so idea and talent are much more equal partners – would work far better for the next Super Bowl?

by Ben Kerr

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