Bud Light reintroduces the Bud Knight

Hero from advertising past arrives on social as brand attempts to regain momentum following boycott.

ShanonG ShanonG
Jun 27, 2023 - 21:02
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Bud Light reintroduces the Bud Knight

The return of the character comes as Bud Light attempts to move on from its own social media disaster—an Instagram promotion with trans influencer Dylan Mulvaney in April that triggered a boycott that sent sales reeling.

Todd Allen, VP of marketing for Bud Light, confirmed the Bud Knight was back.

“Since inception, the Bud Knight has shown up to remind fans that the best moments are made better when celebrated with a Bud Light,” Allen said in a statement. “The Bud Knight is an iconic character, and he’s coming back to delight fans on social media, reinforcing our message that Bud Light is easy to drink, easy to enjoy this summer.”