Byeon Woo Seok Named New Brand Ambassador for Prada

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Prada continues its strategic expansion in South Korea by naming actor Byeon Woo Seok as its latest brand ambassador.

Italian luxury fashion house Prada officially named actor Byeon Woo Seok as its newest brand ambassador on November 4th. This announcement follows Woo Seok’s attendance at the Prada Men’s Spring/Summer 2025 fashion show in Milan last June.

The Italian luxury brand has enlisted the 33-year-old actor following his breakout year, driven by his role as lead character Ryu Sun-Jae in tvN’s time-travel series Lovely Runner. He currently has an impressive 11.4 million followers on Instagram.

Wooseok attended Prada’s men’s spring 2025 show in Milan last June, wearing a dark ensemble featuring tailored pants and a chunky wool knit, complemented by a white shirt, tie, and a side-placed white leather belt with a tone-on-tone buckle.

Starting his career in fashion modelling, Wooseok made a successful transition to acting in 2016 with the TV drama “Dear My Friends.” Since then, he has starred in numerous popular TV series, including “Flower Crew: Joseon Marriage Agency,” “Record of Youth,” and “Moonshine.”

Wooseok joins a growing list of South Korean artists who have partnered with Prada. Other brand ambassadors include Karina (lead member of Aespa), actress Kim Tae-ri, singers Jeon So-mi and Sana Minatozaki (Twice), singer-actor Jaehyun (NCT), and the boy band Enhypen.

Prada has a diverse range of international brand ambassadors, including actors Harris Dickinson and Damson Idris, actress Hunter Schafer, actress Letitia Wright, and actresses Jia Ling and Ma Yili.

With a growing roster of talented global and South Korean ambassadors, Prada is well-positioned to continue its reign as a leading luxury fashion house. As Byeon Wooseok joins the brand, it’s clear that Prada is committed to connecting with a new generation of consumers and solidifying its status as a cultural icon.