C4 Diversity in Advertising contest to put spotlight back on disability

Brands challenged to move the dial on underrepresentation of disabled people in TV spots.

Tekef Tekef
Jun 29, 2022 - 21:04
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C4 Diversity in Advertising contest to put spotlight back on disability

Brands challenged to move the dial on underrepresentation of disabled people in TV spots.

by Daniel Farey-Jones

A still from the 2016 Maltesers ad that won the first Channel 4 Diversity in Advertising prizeMaltesers won the first edition of C4's Diversity in Advertising prize, which focused on disability, in 2016

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