Can brands engage Gen Alpha girls to prevent them from quitting sport for good?

This year, the oldest members of Gen Alpha are turning 14, and their “teenage breakup with sport” is beginning.

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Aug 12, 2024 - 21:05
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Can brands engage Gen Alpha girls to prevent them from quitting sport for good?

This year, the oldest members of Gen Alpha are turning 14, and their “teenage breakup with sport” is beginning.

by Jay Davis

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