Castore Turns Andy Murray’s Hip X-Ray Into a Summer Campaign

Castore's 'Better Never Stops' Campaign. Image Source: Castore

British sportswear hub, Castore, pays homage to English footballer Andy Murray by using his hip X-ray as a billboard.

Castore believes in uplifting your athletic performance and committing to making it better. And this time, the premium sportswear brand has unveiled its sturdy campaign.

The brand features Andy Murray’s famous X-ray of his metal hip on its billboard. With that, the campaign clearly stipulates that no matter what the circumstances are, your performance should not be compromised.

Moreover, Castore’s Out-Of-Home (OOH) campaign is its biggest marketing strategy yet. In the good hands of professional guidance by creative agency FCB London, the brand’s significant campaign showcases the ‘summer of sports’ and a wide array of sportswear.

Apart from that, FCB London focuses on integrating the essence of different world-famous sporting events, such as Wimbledon Tennis, The Ashes, and the British Grand Prix at Silverstone.

This time, Castore comes up with a rather different approach to support its slogan, ‘Better Never Stops.’ For this, the agency and the brand opted for a tone that would be versatile enough to resonate with all sports. The leading stance also remains true to Castore’s image.

After days of hard work, Castore managed to break through the surface with the most precious pearl from the depths of the ocean. Here, the pearl signifies the sparkling character and glorious victories of Sir Andy Murray, the three-time grand slam winner.

Following this, the team will launch an OOH advertisement of Andy Murray’s hip X-ray on the 3rd of July. The exhibiting sites will take place in London, Earlsfield, and Wimbledon. The campaign’s impactful creatives will also be available outside Lords in London, Edgbaston in Birmingham, and Headingley in Leeds.

Being spotlighted in various OOH placements nationwide, the brand will witness an Opportunity to See (OTS) of around 14 million.