Celebrities Ascend ‘Paramount Mountain’ in Paramount+ Super Bowl Ad
Droga5's "Journey to the Peak" campaign for ViacomCBS' upcoming Paramount+ streaming service would have been ambitious in a normal year. That the agency pulled the effort off in the middle of a pandemic only made for a steeper climb,...
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Droga5's spots feature a cast in Covid times
Droga5's Super Bowl promos for Paramount+ are part of a multi-stage effort promoting the rebranded streaming service Paramount+
By Erik Oster
12 hours ago
Droga5’s “Journey to the Peak” campaign for ViacomCBS’ upcoming Paramount+ streaming service would have been ambitious in a normal year. That the agency pulled the effort off in the middle of a pandemic only made for a steeper climb, and perhaps a more inspiring view from the summit.
