Celebrity Cruises launches virtual attraction to showcase ship

Celebrity Cruises has created a virtual world with the launch of a digitally-recreated Celebrity Beyond.

The cruise line’s ‘Wonderverse’ experience will allow agents and their customers to explore the Edge-series ship before they sail on it.

The Magic Carpet; Grand Plaza; Resort Deck and Sunset Bar are all available to view as part of the virtual attraction.

More: Celebrity Beyond named in Florida ceremony

Agents and customers can also ‘meet’ with the line’s leaders including president and chief executive Lisa Lutoff-Perlo, captain Kate McCue and Nate Berkus, who designed the vessel’s Sunset Bar.

Built in partnership with virtual event platform architects Surreal Events, Celebrity’s Wonderverse also has mini games and activities, entertainment and special offers.

Wonderverse can be accessed on Celebrity Cruises’ website and launches today (December 14).

Celebrity’s agent database will be sent an email encouraging them to access Wonderverse. A log-in link will be posted by the line on its trade portal Celebrity Central.

“Celebrity Beyond is the newest, most luxurious and most innovative ship in our fleet and I can’t think of a better ship to showcase its state-of-the-art design than in Wonderverse,” said Lutoff-Perlo.

“Celebrity has always been at the forefront of consumer desires, literally creating resorts at sea with the design of our ships and the onboard experiences offered; and now we’re bringing this to life in new ways to inspire and connect with travellers.”

Chief marketing officer Michael Scheiner said: “We’ve revolutionised cruise ship design and now we’re revolutionising where cruise ships are experienced.

“Wonderverse allows us to unlock and bring to life the richness and fullness of the Celebrity experience in really exciting ways we can’t do through traditional marketing and advertising vehicles.

“We believe this has opportunities to expand even further, creating experiences our consumers are looking for.”