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Why Expedia is leaning into emotional storytelling with...
Expedia is adopting a more emotional narrative in its marketing as it tries to differentiate...
Disney gives movie studios prime ad slots for the NBA playoffs
In-house team made custom creative for the studios as part of an upfront offering.
Watch the newest commercials from Augustinus Bader, Disney+,...
Augustinus Bader says it offers “the one simple step to your best skin yet.”
Former Procter & Gamble CEO Ed Artzt, famous for 1994 digital...
Artzt was disappointed agencies didn't heed his call, which predicted much of the...
AB InBev breaks silence on Bud Light's Dylan Mulvaney controversy
“We never intended to be part of a discussion that divides people,” CEO Brendan...
Viral AI portraits of GOP in drag—creative director explains...
The advertising copywriter who co-created the series on how they’re balancing comedy...
ChatGPT’s creator surge and marketing’s big image problem:...
Also: slowing digital ad sales, macroeconomic news in a nutshell—and more.
Why Nordstrom Rack changed its logo—see the rebrand
Nordstrom Rack has rolled out a new logo and branding system as it seeks to differentiate...
How Tupperware can make a comeback—marketing experts weigh...
Connecting with Gen Z consumers is key for Tupperware, experts said.
Ad Council partners with Amazon to target teen mental health
Ad Council is continuing its “Sound It Out” campaign by using music—and Amazon’s...