Classifields ads
How the new viewing habits of families benefit advertisers
By understanding how kids’ TV content consumption is changing, marketers and advertisers...
Disney, Tesla top emotional consumer bond ranking
Entertainment and media brands surged during the pandemic, according to new ‘brand...
Publicis Groupe's Le Truc hires Ogilvy's Marcos Kotlhar...
Ogilvy's former New York chief creative officer fills gap left by LeTruc founding...
Gatorade plugs new Gatorlyte as ‘rapid rehydration’ in...
The campaign marks the start of a new “All G” marketing platform that highlights...
How a Brazilian soccer team is marketing to U.S. fans—and...
Storied but little-known Flamengo franchise eyes superbrand status in an increasingly...
Isaac Mizrahi named Alma CEO as founder takes on DDB’s...
Mizrahi will maintain his co-president status as founder Luis Miguel Messianu is...
Etsy exits emotional storytelling in new ads amid seller...
Etsy is moving away from its recent emotional work with a new campaign.
Twitter adopts ‘poison pill’ to ward off Elon Musk takeover
The company is taking steps to thwart Musk’s unwelcome offer to take the company...
Watch the newest commercials from Hers, Neighbor, Ladder...
Health and wellness brand Hers (sibling brand of Hims) says it “makes it simple...
Peloton to cut bike and treadmill prices, raise subscription...
New CEO Barry McCarthy is betting he can lure more customers to Peloton’s platform.
