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How to deliver privacy-first personalized experiences via TV

How to deliver privacy-first personalized experiences via...

Aliver Mar 21, 2022 0 56

Streaming TV is booming due to opt-ins and personalized content, demonstrating how...

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OMG North America names new CEO as Scott Hagedorn departs

OMG North America names new CEO as Scott Hagedorn departs

Hollif Mar 21, 2022 0 66

Ralph Pardo will take the reins; Hagedorn will serve out his contract at Omnicom...

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Secure your table for Ad Age’s A-List and Creativity Awards Gala

Secure your table for Ad Age’s A-List and Creativity Awards...

JaneWalter Mar 21, 2022 0 35

Tickets are going quickly for our celebration of the ad and marketing industry's...

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Why stopping Russian sales is harder for food and drug brands

Why stopping Russian sales is harder for food and drug...

Troov Mar 19, 2022 0 51

Several Chicago companies, from Mondelez to Abbott, continue some operations in...

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Watch the newest commercials from Visible, KeyBank, Zola and more

Watch the newest commercials from Visible, KeyBank, Zola...

UsenB Mar 19, 2022 0 64

KeyBank says it’s “so invested in our communities” because “they’re our communities,...

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Nestle draws heat for stance on Russia—and other marketing losers (and winners) of the week

Nestle draws heat for stance on Russia—and other marketing...

FrankLin Mar 19, 2022 0 81

Nestle draws heat for stance on Russia, Sheets & Giggles gets creative with...

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Agency news you need to know this week

Agency news you need to know this week

FrankLin Mar 19, 2022 0 54

Dave & Buster’s 0 SPF sunscreen, Black creatives make their voices heard, and...

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The ‘creepy’ marketing tactic consumers hate, plus what makes them loyal to brands: Datacenter Weekly

The ‘creepy’ marketing tactic consumers hate, plus what...

Astrong Mar 19, 2022 0 60

Also: Why networks aren’t ready to ditch Nielsen, the latest macroeconomic stats...

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Why Honda is tapping Twitch's non-gaming audience to find first-time car buyers

Why Honda is tapping Twitch's non-gaming audience to find...

AbJimroe Mar 18, 2022 0 75

The automaker will debut a new channel in the hopes of ultimately driving sales. 

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NBCUniversal brings Dentsu's clients into new first-party identity platform

NBCUniversal brings Dentsu's clients into new first-party...

Kass Mar 18, 2022 0 56

Agency will be able to match its data with NBCU’s 150 million consumer IDs.