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HSBC acquires first metaverse property in The Sandbox
The Hong Kong-based bank has made its first purchase in the metaverse, joining peer,...
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EQT to acquire Baring Private Equity Asia for $7.5 billion
The transaction, expected to close in Q4 of 2022, will bring EQT’s AUM in Asia to...
Anti-graft probes position Chinese banks in tight spot
Chinese banks have been ordered to lend more, but fear anti-corruption investigations.
NBCU certifies first round of Nielsen measurement alternatives
NBCUniversal is certifying eight companies in audience measurement—and Nielsen didn't...
Kristen Bell enters the ad biz with Dunshire Productions
The actor and entrepreneur partners with her Hollywood collaborators to bring fun...
PepsiCo enlists TikTok star Khaby Lame for Nitro Pepsi...
‘A Smoother Way to Soda’ features the comic TikTok star showing, not telling, the...
Why app marketers need comprehensive streaming data
The Samsung Ads Streaming Index provides marketers actionable insights for engaging...
Last call for Ad Age Leading Women 2022 nominations
Entries close March 29 for awards honoring female leaders from the U.S., Europe...
FTX partners with Naomi Osaka in an effort to attract more...
Osaka is the platform’s latest brand ambassador.
Nielsen rejects acquisition offer from private equity group
Nielsen said the offer “significantly” undervalued the company.
