Cruelty-Free Cosmetics Market to Reach $12 Billion by 2032

The global cruelty-free cosmetics market was valued at US $6.2 billion in 2023 and is expected to reach approximately US $12 billion by 2032, growing at a CAGR of 7.2% during the forecast period 2023-2032.

Cosmetics that have not undergone animal testing are categorized as cruelty-free cosmetics. This label indicates that neither the final product nor its ingredients have been tested on animals.

A growing appetite for personal care products and a heightened awareness of cruelty-free beauty is expected to propel market growth.

Impact of COVID-19 on the Cosmetics Industry

The cruelty-free cosmetics industry underwent substantial changes due to the COVID-19 pandemic. The cosmetics sector relies on a complex global supply chain, which experienced disruptions due to lockdowns, travel restrictions, and factory closures during the initial pandemic. Consequently, there were delays in producing and distributing cruelty-free cosmetics.

The Rise of Vegan Beauty Products

The market's growth is driven by heightened consumer awareness of the advantages of vegan products. These products are made from natural ingredients, free from chemicals, and are known for their lack of side effects. As consumers grow increasingly interested in understanding cosmetics' scientific aspects and components, they are also becoming more cognizant of the potential drawbacks of chemically based cosmetics and their negative impact on the skin.

Furthermore, the increasing popularity of veganism has prompted manufacturers to invest in research and development, introduce new products, and adapt existing ones to cater to the growing demand for vegan options. In recent years, there has been a substantial surge in the market for beauty products that are cruelty-free (not tested on animals), vegetarian (free from animal by-products), and vegan (completely devoid of animal ingredients). Traditional beauty product production and testing methods have involved mistreating animals like rabbits, dogs, hamsters, and mice.

The Importance of In-Person Shopping for FMCG

The offline segment has been steadily increasing its market share, which is expected to continue through 2032. Offline shopping formats excel at building consumer trust through product demonstrations. Delays in receiving online shipments pose significant challenges for online vendors. Consumers generally lean toward offline shopping formats for products such as fast-moving consumer goods (FMCG) and cosmetics. Leading retailers are actively establishing new stores in both local and regional markets.

Cruelty-Free Cosmetics Market Regional Dynamics

Europe has a noticeable uptick in demand for natural and organic products. This trend is primarily driven by heightened consumer awareness regarding potential harm associated with compounds like parabens and aluminum compounds found in skincare, hair care, and deodorants. Many European consumers now favor specific brands with natural and ethical formulations.

The Competitive Landscape

The cruelty-free cosmetics market is fiercely competitive, featuring many domestic and international companies. Prominent players in this industry include Loreal SA, Coty Inc., MuLondon, Billy Jealousy, and Beauty Without Cruelty. These companies are actively expanding their global presence by operating in various countries.

Where to Learn More

For additional information on this market, be sure to check out the comprehensive new report Global Cruelty-Free Cosmetics Market Size, Share, & Trends Analysis by Factview Research. This report provides details on the cruelty-free cosmetics market outlook, segmentation, regional dynamics, competitive intelligence, and company analysis.  

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