Cyber Monday SEO:13 Marketing Ideas to Increase Holiday Sales
Cyber Monday is one of the biggest online sales events on the retail calendar. In 2023, Cyber Monday sales reached $12.4 billion in the US alone, a 3% increase over the previous year. Globally, the sales increased by 5%....
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Cyber Monday is one of the biggest online sales events on the retail calendar.
In 2023, Cyber Monday sales reached $12.4 billion in the US alone, a 3% increase over the previous year. Globally, the sales increased by 5%.
This year it is expected to increase even higher.
Over the years, the extension of historical Black Friday with Cyber Monday has become a weekend delight for customers.
Every business wants to make the most of the holiday season, clear their old inventory, stock the new arrivals for the new year, and increase profit.
Besides, these Cyber Monday sales also help you acquire new customers and retain existing customers.
So, if you’re one of them looking to improve your sales and revenue, you need to work on your Holiday SEO.
Holiday SEO optimizes your website during holiday Sales seasons like Black Friday, Cyber Monday, and more.
This blog focuses particularly on Cyber Monday SEO.
I have listed the top 13 Cyber Monday SEO marketing ideas that will increase your brand’s reach massively boost your profit.
Keep reading!
1. Email List Building and Segmentation:
For every $1 spent on email marketing, the average return is $32.
Email marketing will undoubtedly increase your Cyber Monday sales (if done rightly).
So, to start sending emails, first, you need a database full of your customer’s email addresses.
To collect their email address, ask them directly in exchange for a valuable resource, gift, free trial, offers, etc.
Once you have collected the email addresses, start segmenting your audience.
Segment your audience based on their:
Purchasing behaviors Interests Demographics, etc.Based on the segment, plan your campaigns.
Remember the more relevant your offers and emails are, the more they convert.
2. Teaser Campaigns:
If you only run ads during Cyber Monday, your campaign won’t make a bigger impact.
Because your audience is not prepared for it.
Before Cyber Monday begins, you must keep your audience excited, curious, and anticipating.
It will ring a bell in their minds that this is the right time to purchase the product they have long waited for.
To do that, start a teaser campaign a month before Cyber Monday begins. This will create a buzz and give your audience enough time to plan their purchases.
Give a sneak peek about the deals or a small hint of the new arrivals on your social media to keep your audience notified and excited.
Don’t miss out on using the countdown to the Cyber Monday sale. It will also create hype for the event.
3. Exclusive Bundles and Discounts:
People purchase on Black Friday, Cyber Monday, and other sales events to save big.
In such cases, product bundles are an excellent way to offer customers more value for their money.
Bundling and selling products boost sales, increase revenue, and improve customers’ average order value (AOV).
You can follow these 2 strategies to bundle products:
Create Buy-More-Pay-Less Bundles and sell two or more products at a single price. Or combine both high-priced and low priced products and sell at a single price.The second option is a great way to sell low-selling items with the trending ones.
Many ecommerce owners struggle with some products that don’t sell much and waste shelf space.
In such cases, bundling low-selling items with trending ones is a great strategy for clearing the shelf and attracting customers.
However, 93% of customers prefer the “Buy One Get One Free ” Bundle.
Offers and discounts will stay in your customers’ minds, helping improve brand loyalty and reputation.
4. Limited-Time Flash Sales:
Scarcity and urgency are powerful motivators.
Running limited-time flash sales throughout Cyber Monday for top products will keep the momentum high. A limited-time offer pushes the user to decide quickly.
Promoting your limited-time flash sales through eye-catching popups to encourage shoppers to complete the purchase or spend more time on your website.
5. Free Shipping and Free Gift Incentives:
In a survey, 96% of people responded that the availability of free shipping impacts their purchase decision.
Another survey says, 48% of online shoppers abandon their carts due to extra costs, including shipping.
Free shipping is the final nudge that turns a user into a customer.
So, set an average price for free shipping.
For example, Orders above $200 will get free shipping.
This way, you can anticipate the user adding more products to the cart and purchasing them, greatly impacting your sales and profit.
6. Gift Guides and Personalized Recommendations:
Most people purchase on Black Friday and Cyber Monday to kickstart their holiday shopping.
In such a case, creating a gift guide that’s easy to browse and appeals to shoppers looking for a memorable present.
Organize your guide by category, such as budget, recipes, occasions, or based on your customer’s previous behaviors. This will help you give personalized recommendations.
You can either create a separate blog or send personalized gift guides to different customer segments via a holiday newsletter.
However, one easy way to promote gift categories is by using a pop-up navigator.
7. Leverage User-Generated Content (UGC):
Customer reviews and testimonials build trust and nudge the customer to purchase confidently.
User-generated content, such as customer reviews, video testimonials, and photos, will build trust and showcase real-life experiences.
It helps you reach new audiences and convert them.
You can implement them in the following campaigns:
By adding in emails: Highlighting top reviews and testimonials in your email campaigns will build credibility and encourage others to purchase. For example, if a top influencer or celebrity buys your product and leaves a review or testimonial, using it in your email campaign will encourage others to try it. Add UGC to product pages: Adding your UGC content to the product page will help enhance trust, increase engagement, and give potential buyers the social proof they need to convert. Use in your gift guide: Including one or two reviews for each gift you have added will help the user decide.8. Influencer Partnerships:
84% of shoppers purchase based on an influencer’s recommendation.
Influencers have a following ranging from thousands to millions.
Their content reaches a broad audience.
Influencers have built trust over time. Their opinions are valued and trusted by their audience. So, the chance of people buying is high.
Choose your influencer.based on your industry and your target audience.
For example, if you’re selling tech products and targeting managers, you can’t make iShowSpeed your influencer. You need to choose your influencers based on their audience and reach.
Note: Starting your collaboration early before the holiday season will increase your exposure and positively impact your conversion rate.
9. Ensure Fast Loading and Mobile Optimization:
79% of smartphone users have purchased online.
It’s always best to think of a “Mobile first Indexing” approach.
Ensure your Cyber Monday Sales Landing page is optimized for mobile.
The most important aspect of optimization is loading speed.
If your website is slower, it will affect the user experience and lead to abandoned carts.
Because of high traffic, your server might slow down and affect your sales, so check with your hosting provider and have a backup.
Conduct a stress test in advance to ensure your site can handle heavy website traffic without crashing.
Your conversion rate will increase only if the customer experiences seamless navigation and an effortless checkout process. So, simplify the process as much as possible to avoid frustrating your shoppers.
10. Streamlined Navigation and Search Functionality:
Don’t make your landing page cluttered with too many products and offers.
Keep it simple and have only the essential deals to enhance the user experience.
When your landing page has more options, your user might get confused about what to choose and miss out on the top deal.
So, streamline the navigation and make it easy for users to navigate your website and quickly check offers.
Pro Tip: Add search functionality to instantly navigate users to their desired product or category, enhancing their experience.
11. Abandoned Cart Emails:
Abandoned cart emails are the best reminders to the customer to complete the checkout process. Reminding customers about the items left in their carts can help you recover potentially lost sales.
The main reason for abandoned carts is the shipping cost or the product’s price.
In that case, sweetening the deal by offering a discount code, coupon, or free shipping will urge the person to complete the purchase deal. Or you can use urgency and loss aversion tactics, like sending an email that the product is selling out fast, could motivate the customer to complete the purchase.
This tactic can be particularly useful for holiday deals that come with attractive discounts.
Additionally, you can send abandoned cart emails to the users 1 or 2 days after the Cyber Monday sale ends. An extended or exclusive offer on selected products can drive a positive impact and encourage the customer to make the purchase.
Send timely follow-up emails to remind customers of items left in their carts.
12. Exclusive Early Access for Subscribers:
Some customers would be loyal to you for a long time and have stayed with you from the start.
To increase your community’s value, reward them with early access to or deeper discounts on Cyber Monday deals.
This will make them feel more valued and motivate them to stay loyal to you forever.
Offer early access or unique deals for email subscribers to make them feel valued and incentivize purchases.
13. Thank You Emails and Loyalty Program Invitations:
Send a thank you email to all the customers who have purchased your product.
Send tips for using or maintaining their newly purchased product or suggest related or complementary items. Initiate a Loyalty program invitation—such as free products, coupon codes, discounts, or others—to keep them as a retaining customer. Request reviews in your post-purchase email sequence or thank you emails.People always read reviews before purchasing, so collecting many new and positive reviews is best. This will help boost your credibility and encourage repeat sales.
The user can leave a review directly with only one click by sending them a review link.
Thank customers for their purchases and introduce them to loyalty programs to encourage future shopping.
Conclusion
Cyber Monday is your golden opportunity to maximize sales, clear inventory, and attract loyal customers.
Planning, creating irresistible offers, leveraging the power of email marketing, and optimizing your website can turn this shopping frenzy into a profitable event.
Each idea will enhance customer experience and boost conversions.
Implement these proven Cyber Monday SEO strategies, and watch your revenue soar this holiday season.
Remember, the proper preparation and execution can make your Cyber Monday successful and unforgettable.
If you need help boosting your Cyber Monday organic sales, contact our experts instantly. At Stan Ventures, our experts have years of experience in boosting sales and revenue organically. It’s time to gear up and make it count!
