Don’t study the Super Bowl ads, study the fandom
When you know the rules of the game, fandoms are an untapped source of fame and feels.
![Don’t study the Super Bowl ads, study the fandom](https://cached.imagescaler.hbpl.co.uk/resize/scaleHeight/815/cached.offlinehbpl.hbpl.co.uk/news/OMC/strategy_15.jpg)
When you know the rules of the game, fandoms are an untapped source of fame and feels.
by Josh Bullmore
![](https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/952/cached.offlinehbpl.hbpl.co.uk/news/OMC/strategy_15.jpg)
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