eCommerce Link Building Strategies: Ultimate Guide in 2025

The online retail market share is forecasted to be worth $8 trillion in 2027.

This means you’ve got plenty of opportunities to capitalize and scale your ecommerce business.

However, only one problem that stands in your way is “COMPETITION.” Be it any niche, the competition is fierce. 

To thrive, you need one thing – “VISIBILITY.”

Since 87% of consumers begin their product research online, the higher your website ranks, the more you can increase its visibility, sales, revenue, and profit.

One such aspect that helps you improve your visibility and ranking on Google is backlinks.

Since Google considers backlinks a ranking factor, strengthening your ecommerce business’s backlink profile is crucial for proving authority and improving ranking and visibility.

Link building for ecommerce businesses can be challenging because of the limited opportunities to get links for your product or service. For newer businesses, considering the market size and competition, it can be even tougher.

Don’t worry! To help you out, in this blog, I have listed the top 10 proven eCommerce link-building strategies that will help you skyrocket your business.

Keep reading! 

What is eCommerce Link Building?

Ecommerce link building is getting other reputable sites in your niche to link back to your online store. 

Picture it as a friendly handshake between your online store and the most respected websites in your niche. 

Each backlink from a high-authority site signals to Google that your products are trustworthy—helping you climb the rankings for the keywords that matter most to your ecommerce business. 

The more relevant and authoritative backlinks you acquire, the more you strengthen your backlink profile. 

Why are Backlinks Absolute Gold for eCommerce Sites?

Imagine your online shoe store gets a backlink from a major fashion blog known for reviewing the latest trends. As a result, it:

Speed up indexing: Since the link is from a reputed, relevant, and authoritative source,  Google search bots can discover and index your webpage faster.

Builds credibility and improves ranking: Google considers this link as a “stamp of approval,” which boosts your store’s credibility and can push your page ranking high in search results. 

Drive referral traffic: Their readers – already interested in trendy footwear – are more likely to click through, visit your store, and become your customers.

Boost your brand visibility: The link boosts your brand visibility by improving ranking and driving referral traffic. 

Gives competitive edge: This link strengthens your backlink profile and helps you outrank competitors and grab more attention.

Strengthen domain authority and drive long-term SEO success: The backlink signals Google that your entire domain is reliable and relevant, boosting your site’s overall authority. Over time, this authority helps every page on your site perform better in search results long-term.

Improves conversion opportunities: Their readers trust their recommendations, so the chance of them purchasing from you is also high. Same by ranking high in the search results also, the number of users visiting your site and converting is high.

Proven eCommerce Link Building Strategies

Now that you understand what eCommerce link-building is all about let’s explore some proven strategies that work:

1. Manual Blogger Outreach

Want to supercharge your e-commerce presence? Manual blogger outreach is your best option.

Manual blogger outreach involves building genuine connections with bloggers and website owners in your area to create win-win collaborations.

Imagine you run an online clothing store. So, your ideal partners are fashion bloggers whose readers are already interested in style and trends. If you can persuade the blogger to offer a backlink with a mention of your product on one of the listicles, you will improve your ranking and drive quality traffic to your website. 

But how to do that?

“Sending personalized emails and building relationships are the key to success.” 

Personalized emails help build trust and stronger relationships (only if done right!). 

When you focus on creating real value for both sides, you’re not just getting backlinks – you’re building partnerships that can drive targeted traffic and boost your store’s reputation for years.

The manual blogger outreach process involves identifying the right blogger, sending personalized emails, managing follow-ups, and building genuine relationships to obtain quality backlinks.

All these require a lot of time and effort. 

This is where Stan Ventures comes in as your trusted partner. We have good relationships with bloggers across different niches and help you get a backlink. Even if your product is one-of-a-kind, our outreach team of 250+ experts ensures it gets the right mention and backlink by connecting with niche-relevant website owners. We have helped over 2,500 websites, including ecommerce businesses, earn high-value backlinks to amplify online visibility and sales.

2. Guest Posting

A recent stat tells, more than 65% of backlinks are driven by guest posting.

Guest posting is a strategic partnership between the website owners. It involves creating high-quality content and publishing it on another website in return for a backlink.

Let’s say you sell sports nutrition products. You could write an engaging piece on “10 things to keep in mind when taking sports nutrition” and naturally include relevant links to your products. 

This approach does double duty: You build authority through quality backlinks while introducing your brand to an engaged audience.

Note: Some website owners might agree to post your content and offer backlinks for free, but most charge a fee. The fee varies depending on your niche, website authority, and traffic.

This is a time-consuming process, as you must contact the website owners, create content, get approved, and publish it. This is why you need expert support from a trusted partner like Stan Ventures to ease the process. 

We have 15 years of experience in link building and good relationships across different niches. Based on your goals, we pick sites and validate them using 25+ metrics. Opt for our guest posting service to strengthen your backlink profile.

3. Niche Edits

Niche edits are a clever way to get backlinks.

Unlike guest posting, niche edits are strategic link placements in existing high-performing content.

It’s like finding the perfect spot to place your e-commerce website link in an already successful article.

The key is identifying content that’s already ranking well for keywords related to your products. Then, contact the site owner with a compelling reason for adding your link. 

Pro tip: Make your outreach stand out by offering to help improve their content.

Request the webmaster to insert your link where it fits in a popular article.

For example, if you sell camping gear, look for popular articles about outdoor adventures where your products naturally fit. 

Conduct a content gap audit to identify opportunities that will help the article rank better. 

Then, reach out to the website owner by suggesting a content addition that includes relevant anchor text, such as “essential camping equipment.”

Once published, these edits can quickly improve your keyword rankings and, in some cases, drive qualified traffic to your store.

This creates a win-win situation for both parties. The source website will improve its value proposition and rankings by providing relevant information, and you will get a quality backlink.

This is one of the best ways to collect backlinks, but like the other strategies we mentioned, it requires time and effort. By taking up our niche edit service, you don’t have to worry about this, as we carefully choose sites that receive a minimum of 1000 traffic and get you backlinks from quality sites.

4. Publish High-Quality Blog Content

Creating great content is still the gold standard for improving SEO rankings and boosting conversions. 

Start by clearly defining your target audience. Then, find topics your audience’s interest in, identify high-converting keywords, and create detailed articles, including links to your product.

We followed the exact strategy to help our client rank on the first page and drive 1.8k traffic per month from one blog.

We identified their target audience, pinpointed their pain points, and selected the optimal topic and keyword with low difficulty and high search volume.

If you can find the right topic and keywords, this strategy will work great for you.

5. Leverage Unlinked Brand Mentions

If a website already uses your brand name in its content, it will probably be happy to add a link. That’s what unlinked brand mentions are all about.

Finding these mentions doesn’t have to be a tedious Google search marathon. Simply set up Google Alerts to monitor mentions of your brand name. Once you spot websites using your brand name, contact the site owner with a friendly link request.

If not, use the Ahrefs Content Explorer tool to find brand mentions.

Let me explain how to use Ahref Content Explorer using “Scrubdaddy” as an example:

Step 1: Type the brand or product name in quotation marks.

Step 2: Click “Highlight unlinked” and type your domain URL. 

Step 3: Select “One page per domain, no homepage, and no subdomains” filter.

Scrub Daddy has got 4611 unlinked brand mentions.

Step 4: Export, choosing “Only pages with highlighted domains.”

6. Snag Competitor Links

Generating unique, high-quality backlinks each month for ecommerce businesses can be challenging. That’s why leveraging competitors’ links is a smart strategy. 

There are three ways to leverage competitor links:

Using Ahrefs, we found that our client’s competitor has 1777 broken backlinks, a potential source of backlinks that we could capitalize on and strengthen our client’s profile.

After filtering the websites with domain ratings above 50, we found 102 lost link groups for Honest Paws because our client’s rating is higher than that.

We looked for Honest Paws dofollow links above 50 DA to know where they’re driving links from and found 680 live backlinks sources built in the last 3 months.

You can use tools like Ahrefs or SEMrush to spot these opportunities. Once you find them, contact the site owners and suggest your page as a replacement or an additional valuable resource. It’s all about showing how you can add value to their content!

7. Build Resourceful Content for Resource Pages

Resource pages are treasure troves for backlink opportunities because they’re specifically designed to link to valuable content. 

So, create helpful content to which resource page owners can’t resist linking.

Here are some search terms to find relevant resource pages:

Once you’ve got your list of target pages, track down contact details. 

You’ll usually find these on ‘Contact’ or ‘About’ pages. If you’re struggling, try an email finder tool like Hunter.io to find it.

Note: These folks get tons of emails daily, so make yours stand out. Be personal, be specific, and use catchy subject lines – this can boost your open rates upto 26%!

8. Build Affiliate and Business Partnerships

Beyond driving sales, affiliate and business partnerships can be a powerful force in your link-building strategy. 

Your affiliates would naturally incorporate your link into their content, which can drive quality traffic to your website.

The same principle applies to business partnerships. To drive backlink from your business partners, follow these approaches:

Although Google’s guidelines suggest that affiliate links be labeled as sponsored, which may not have the same SEO impact as natural links, they still bring some positive results.

9. Conduct Podcast Interviews and Features

Links from podcasts are always overlooked. They’re a fantastic two-way marketing opportunity. You promote your products to engaged audiences, and the podcast typically includes a link to your website in its show notes.

For founders who love to chat, this is a dream come true. Instead of spending hours writing guest posts, you can earn a link by having an engaging conversation about your business for an hour or less. 

Business podcasts focusing on entrepreneurial journeys are great for exposure and brand building.

Here, an Indian ecommerce Brand, Myntra, is doing it successfully.

In the last 3 months, they have received 13 backlinks from podcasts alone. Some interviews are from the founder and co-founder, and some are from brand mentions in podcasts.

A quick tip: Look for podcasts with consistent publishing schedules and growing audiences. It’s better to appear on an up-and-coming show than one losing steam.

10. Use Statistical and Research Content

Statistics pages are like link magnets. 

Bloggers and journalists constantly look for reliable sources to cite in their articles. 

By publishing a curated list of statistics related to your industry, you create an invaluable resource that naturally attracts backlinks.

Here’s how to find the right topics:

Before creating your page, verify whether people are actively searching for and linking to these types of statistics.

Conclusion

eCommerce link building requires great precision in building strategies.

Consistency and authenticity are the keys to success with the abovementioned strategies. Don’t try to tackle everything at once—pick a few approaches that align with your strengths and resources and execute them well. Track your efforts, maintain relationships with your contacts, and always focus on providing genuine value to your target audience.

In 2025’s competitive ecommerce landscape is not just about getting links – it’s about building a network of quality connections that will support your business’s growth for years to come!