Fifa 2026’s longer tournament window presents a golden opportunity for fan activations

Next year's football tournament taking place across the US, Mexico and Canada could offer brands in the UK an opportunity to approach watch parties in new ways.

JimMin JimMin
Dec 13, 2025 - 01:19
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Fifa 2026’s longer tournament window presents a golden opportunity for fan activations

Next year's football tournament taking place across the US, Mexico and Canada could offer brands in the UK an opportunity to approach watch parties in new ways.

by Paul Stanway

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