Gigi Coffee is now halal-certified by JAKIM, hopes to inspire trust in Muslim consumers

Gigi Coffee, a popular homegrown coffee chain is now halal certified by JAKIM.

That’s right, your morning (or evening) caffeine treat has gained JAKIM’s nod of approval. This comes after its outlets underwent a rigorous examination process to ensure that its food handling, preparation, and sourcing is up to halal guidelines.

For context, there is a long list of requirements before JAKIM provides an F&B establishment with a halal certification. And no, not all of them are related directly to the food or drinks being served.

Some requisites you might not be aware of include needing to have a strategic layout plan and a minimum number of Muslims employees (who are Malaysian citizens).

Gigi Coffee reassures customers that they are actively working to certify all the remaining ones, reinforcing its commitment to product quality for all customers.

Through this initiative, the brand aims to inspire confidence and trust amongst their Muslim customers. At the same time, this milestone exhibits the brand’s dedication to being inclusive and sensitive to Malaysia’s diverse society.

“We’re delighted to announce that we have officially received the halal certification, and with this achievement, it reflects our ongoing dedication to product quality and our goal of  serving a broader customer base,” said Ts. Au Soon Yong, Gigi Coffee’s Group COO.

“We’re committed to maintaining the highest standards across our outlets, ensuring that Gigi Coffee offers halal-certified products and services. This will allow us to create an environment where everyone can enjoy our meals and beverages with full confidence in our adherence to strict product quality and regulatory standards.” 

The coffee group also disclosed that this halal certification is part of its broader strategy in maintaining the highest standards “in all aspects of operations”. Understanding the importance of quality and inclusivity to customers, the brand wants this reflected in every cup of coffee Gigi Coffee serves.

Besides the halal certification, Gigi Coffee also shared that it has received official accreditation from the Ministry of Human Resources for its barista training programme. This is available under the National Dual Training System (SLDN), which aims to upskill the workforce through practical and theoretical training.

Specifically, the programme is meant for baristas to develop expertise in coffee-making alongside other skills, like customer service and workplace hygiene.

This initiative further reflects Gigi Coffee’s dedication to nurturing skilled professionals who are fully equipped to deliver customer service and product quality in line with the halal standards.

Featured Image Credit: Gigi Coffee