Google Fi brings an amusing bleakness to the world of wireless ads

The agency taps director Jeff Low to upend the traditionally insipid category with some darker laughs.

Google Fi brings an amusing bleakness to the world of wireless ads

A woman and man stuck in quicksand, with the woman looking at their phone

Orchard’s new ads for Google Fi bring some dark comedy to the category.

Welcome to Ad Age’s Creativity blog

Thank you for visiting our new Creativity blog, featuring creative coverage from across the Ad Age site, all in one place—as well as more ads and campaigns we find interesting every day. Send us pitches here, and subscribe to Ad Age for full access to our Creativity hub.

See more coverage at our Creativity hub

Subscribe to Ad Age for full access to all campaign stories