Google Search Algorithm Update Targeting Explicit Deepfakes via @sejournal, @MattGSouthern

Google updates search algorithm to combat explicit deepfakes, improving content removal and adjusting rankings to protect users from non-consensual imagery. The post Google Search Algorithm Update Targeting Explicit Deepfakes appeared first on Search Engine Journal.

Jul 31, 2024 - 21:03

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Google Search Algorithm Update Targeting Explicit Deepfakes via @sejournal, @MattGSouthern

Google updates search algorithm to combat explicit deepfakes, improving content removal and adjusting rankings to protect users from non-consensual imagery.

Google updated its algorithm to combat explicit deepfakes. Content removal processes are now easier and more comprehensive. Search rankings will demote sites with frequent policy violations.

Google has launched a new update to its search algorithm aimed at addressing non-consensual explicit content, mainly artificially generated images and videos known as “deepfakes.”

A blog post outlines several changes to Google’s search functionality and content removal processes.

Key Components Of The Update

Content Removal Process

Google has modified its systems to streamline removing non-consensual explicit fake content from search results.

When a removal request is approved, the system will attempt to filter similar explicit results across related searches for the affected individual.

A new scanning system has been implemented to identify and remove duplicate images once an original has been successfully removed from search results.

Ranking System Modifications

The search algorithm has been adjusted to potentially reduce the visibility of explicit fake content in many searches.

For queries seeking such content and including people’s names, the system aims to prioritize non-explicit content, such as news articles.

Site Ranking Adjustments

Websites with numerous pages removed due to fake explicit imagery may see changes in their overall search rankings.

Reported Impact

Google states that these updates have reduced exposure to explicit image results for specific queries.

The company reports a decrease of over 70% for targeted searches.

Industry Context

The issue of explicit fake content extends beyond search engines. Google mentions plans to collaborate with industry partners and experts to address this challenge more broadly.

Emma Higham, Product Manager at Google, commented on the update, stating:

“These changes are major updates to our protections on Search, but there’s more work to do to address this issue, and we’ll keep developing new solutions to help people affected by this content.”

This algorithm update represents Google’s latest effort to adapt its search functionality in response to evolving digital content challenges.

FAQ

What is the recent Google search algorithm update about?

Google’s latest search algorithm update targets non-consensual explicit content, explicitly focusing on removing artificially generated images and videos, commonly referred to as “deepfakes.”

How does the new content removal process work in Google’s update?

The modified content removal process involves streamlining systems to ensure non-consensual explicit fake content is efficiently removed from search results. Once a removal request is approved, the system filters similar explicit results across related searches for the affected individual.

What are the key changes in Google’s ranking system due to the update?

The updated ranking system potentially reduces the visibility of explicit fake content in various searches.

The system prioritizes non-explicit content like news articles for queries including people’s names and seeking such content.

Websites with numerous pages removed due to fake explicit imagery may experience changes in their overall search rankings.

What impact has the Google search algorithm update had so far?

As reported by Google, the update has led to a significant reduction in exposure to explicit image results for specific queries, with over a 70% decrease for targeted searches.

Featured Image: Rohit-Tripathi/Shutterstock

SEJ STAFF Matt G. Southern Senior News Writer at Search Engine Journal

Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, ...