Google’s AI subscriptions get a new $100 tier, a price cut, and new features across all plans

Google has announced an overhaul for its AI subscriptions at I/O 2026, adding a new AI Ultra tier, cutting the price of its top plan from $250 to $200, and rolling out new models and features across all plans.

New tiers and pricing

The new $100/month AI Ultra plan targets developers, technical leads, knowledge workers, and advanced creators. It includes a 5x higher usage limit in the Gemini app compared to the Pro plan, 20 TB of cloud storage, a YouTube Premium individual plan, priority access to Google Antigravity, and Gemini 3.5 Flash for testing and debugging. It also includes access to Gemini Spark, Google’s new 24/7 AI agent that can take action across Google products on a user’s behalf.

The existing top-tier AI Ultra plan, previously $250/month, drops to $200 but retains all its current capabilities, including a 20x higher usage limit than Pro. This tier also adds Project Genie, an experimental world-building prototype that includes a Street View-powered capability to let users create worlds anchored in real locations.

What’s new across all plans

All paid subscribers (AI Plus, Pro, and Ultra) get access to two new models: Gemini Omni and Gemini 3.5 Flash. The former handles text, image, and video creation and editing, and is available in the Gemini app and Google Flow, while the latter is the new default model and is designed for coding and complex agentic tasks.

On the productivity side, AI Inbox in Gmail expands from Ultra to Plus and Pro subscribers. It surfaces key to-dos, draft replies, and links relevant Docs, Sheets, and Slides files. A new Daily Brief feature in the Gemini app, available to all paid US subscribers, pulls in updates from Gmail, Calendar, and Gemini chats to give users a morning overview with suggested next steps.

AI Pro subscribers in select countries get a YouTube Premium Lite individual plan included at no extra charge, adding $8.99 in monthly value. Health Premium and Home Premium are also included in AI Pro and Ultra subscriptions at no additional cost. Google Pics, a new image creation and editing tool, plus additional voice capabilities in Gmail, Docs, and Keep, are also coming this summer to Pro and Ultra subscribers.

Updates to usage limits

Google is moving from daily prompt caps to a compute-based model that factors in prompt complexity, features used, and conversation length. Limits refresh every five hours up to a weekly cap. Subscribers who hit their limit on larger models shift automatically to smaller models. Pro and Ultra users can also purchase pay-as-you-go top-up credits for Google Antigravity, Google Flow, and soon the Gemini app.

The subscription restructuring puts Google in more direct competition with OpenAI’s ChatGPT Pro and Anthropic’s Claude plans, as all three companies compete for power users with tiered, high-usage offerings.