GroupM links with Disney, YouTube, Roku and NBCUniversal to standardise streaming ads

The Ad Innovation Accelerator will aim to evolve the traditional 30-second ad spot with enhanced “brand-to-viewer connections” and drive measurable results for GroupM advertisers.

Lynk Lynk
Jan 5, 2024 - 21:03
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GroupM links with Disney, YouTube, Roku and NBCUniversal to standardise streaming ads

The Ad Innovation Accelerator will aim to evolve the traditional 30-second ad spot with enhanced “brand-to-viewer connections” and drive measurable results for GroupM advertisers.

by Robin Langford

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