Have brands really missed the boat on women’s football?

PRWeek asked PepsiCo, a sponsor of women’s football since 2020, what challenges might brands or sponsors face if they want to get involved in the sport in the future. The response? "That they are too late!"

MikeTyes MikeTyes
Aug 8, 2022 - 21:03
0 17
Have brands really missed the boat on women’s football?

PRWeek asked PepsiCo, a sponsor of women’s football since 2020, what challenges might brands or sponsors face if they want to get involved in the sport in the future. The response? "That they are too late!"

by Mahalia Mayne

Euro 2022 activity from Pepsi, Heineken, Lucozade and ElleEuro 2022 activity (clockwise from top left): Pepsi, Heineken, Lucozade and Elle

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