How can brands and influencers work together in the new social media ecosystem?

The creator economy is booming—brands and creators alike have more tools, formats and opportunities to build meaningful content that connects with different audiences. Yet it's a crowded space, and with new platforms and waves of new creators eager to work with marketers, finding the right fit continues to be a challenge.

On April 4, the Ad Age Creator Summit will gather creators, brands, and agencies to discuss how they are navigating this vast economy and effective strategies for long-term, sustainable partnerships.

Where is the Ad Age Creator Summit?

The one-day event will be held at Convene at One Liberty Plaza in New York City. The location is at 1 Liberty Plaza in the financial district, with the entrance at the southwest corner of Broadway and Cortlandt Street.

The wheelchair accessible entrance is located at 1 Liberty Plaza between Broadway and Trinity Place.

When is the event and what time does it start?

The Creator Summit is on Tuesday, April 4, starting with breakfast at 8 a.m. ET and ending with networking at 3 p.m. ET.

Who’s speaking at the Creator Summit?

Each year the event brings together executives from brands, influencer and media agencies and social media platforms. This year, speakers include Laurie Lam, chief brand officer at e.l.f. beauty; Kelley Myers, Microsoft's head of social media for consumer brands; TJ Ciro, senior VP of strategic partnerships at NIL platform Opendorse; James Myrick, general manager of growth marketing and AIaaS for BEN (formerly known as Branded Entertainment Network); Tiffany Hardin, founder and CEO of Gild Creative Group; Alyssa Castaneda, head of social media for Penguin Random House; and Nicolle Lopez, Amtrak's social media manager.

The 2022 lineup featured leaders from Mattel, Unilever North America, Chipotle, TikTok, Duolingo, Logitech, Pinterest, The Diigitals, LTK and Society 18.

What’s on the agenda?

Speakers will discuss a range of topics, including how brands can rethink their approach to NIL deals to look beyond star quarterbacks or highly-decorated gymnasts to athletes of every caliber, legacy brands on their influencer journey, and what it means to give diverse creators the freedom to bring their authentic voice to campaigns.

Who attends the event?

The Ad Age Creator Summit is designed for creatives, strategists and marketing leads looking to make their social budgets more effective, attract new and emerging talent for partnerships and understand how to better connect with audiences. Programming will provide practical advice on a range of topics useful for everyone from C-suite execs to entry-level agency and brand employees. Attendees will hear brand marketers, creators, social media platform execs and agency players discuss the strategies that led to success—and offer a peek at how they're planning for what's next.

How much is a ticket to the Creator Summit?

An individual ticket to the event is $299, but through March 31, attendees can register for $175.

Where can I buy tickets and see the latest information?

You can buy tickets and see the latest updates, including speakers, topics and other details, at AdAge.com/CreatorSummit.