How Outsourcing Blog Writing Can Elevate Your Agency’s Profits
Are you struggling to keep up with the incoming orders for high-quality blog posts as part of your link building services? Don’t worry. You just need a helping hand, the right one. Many SEO agencies like yours face the...
Aliver
Are you struggling to keep up with the incoming orders for high-quality blog posts as part of your link building services? Don’t worry. You just need a helping hand, the right one.
Many SEO agencies like yours face the daunting challenge of managing content production in-house, often because they have voluminous content requirements for guest post and other link building activities that require aligning with quality standards.
Outsourcing blog writing can take the heavy load off your shoulders while increasing your profit margins.
Speaking of outsourcing, having questions and dilemmas is pretty natural. But again, choosing the right partner to outsource blog writing can bring you remarkable benefits.
In this blog, I’ll address the pressing issues of in-house blog writing for agencies and tell you how and why outsourcing is a worthy alternative. Come on in.
Challenges of In-House Blog Writing
You are likely to face the following problems when you do in-house blog writing.
Limited Resources and Capacity Constraints
If you choose to do blog writing in-house, your access to content experts is significantly restricted.
As an agency, you will have numerous blog writing requirements pouring in from your clients. No matter how talented your in-house resources are, they may not be able to handle the incoming blog writing requirements in addition to the marketing content they are already creating for your brand.
If you push them too much into multitasking, the lack of sufficient time for your resources may affect the quality of the content they produce.
Alternatively, if you plan to recruit a dedicated team for blog writing, you may end up exceeding your budget and burning a hole in your pocket. Plus, if your resources are not familiar with specific niches related to the blog topics, they may not be able to create industry-specific blog content that resonates with your client’s target audience.
High Volume of Content Required for Effective Guest Posting
Guest posting is an important part of any digital marketing strategy. When you create guest post links for your clients, a big slice of the profit margin goes into creating the content for it.
To fetch significant results from guest posting, you need to write multiple articles featuring high-quality content that reflects the field expertise of your client. Producing such a large amount of guest posting content can be pretty overwhelming for your in-house team.
Guest posts should be tailored to address the specific audiences of the websites you are targeting on behalf of your client. This requires extensive research and a deep understanding of different niches and audience preferences.
Focusing on these guest post writing parameters alongside handling the regular content production activities for your brand can lead to burnout and decreased productivity for your in-house team.
Difficulty in Maintaining Consistency and Quality
When it comes to blog posts, consistency with no compromise on content quality is key. Reflecting this kind of consistency in your clients’ content is a tough job, especially as your in-house writers are swamped with many such requirements.
Quality control can be a problem when your team members are under pressure to meet deadlines. This can lead to the creation of posts that are poorly written and backed by poor background research.
Plus, with limited resources, your in-house team may struggle to keep track of the latest trends and practices in blog writing. If your team cannot keep pace with these changes, your content strategy may become outdated and ineffective in the long run.
Benefits of Outsourcing Blog Writing
One of the best ways to combat the above challenges is to outsource blog writing from a trusted partner. Here’s what outsourced blog writing has in store for agencies like yours.
Access to a Larger Pool of Skilled Writers
When you outsource blog writing, you gain access to a vast network of professional writers with diverse skill sets and expertise in different niches.
This diversity makes way for you to bring fresh perspectives and unique voices to articles while making the content engaging and relevant to your audience,
Outsourcing blog posts gives you the liberty of tapping into a broader spectrum of skilled content writers specialized in specific industries. This way, you get to produce content just as your clients like it.
Ability to Scale Content Production to Meet Demands
As a growing SEO agency, your business is likely to attract more clients in the near future. When that happens, you will have to produce more content for your clients. Outsourcing blog writing can provide significant flexibility when it comes to scaling your content production.
Conversely, if you need to scale down, you can do so without the trouble of managing a full-time content team in-house.
By outsourcing, you can ensure that your content production aligns with your altering business needs effortlessly.
Enhanced Quality and Variety of Content
As I mentioned earlier, blog outsourcing can give you access to any industry expertise. Professional writers with this expertise can impart a higher quality to your content than those who lack it. They are experienced in crafting compelling narratives, conducting thorough research, and adhering to best practices in blog writing and SEO.
This expertise coupled with quality is most likely to translate into well-written, informative, and engaging blog posts that resonate with your audience.
Additionally, outsourcing allows you to diversify your content into different formats, including how-to guides, listicles, case studies, and thought leadership articles. This variety allows you to maintain content freshness and magnetize a broader readership for the content you deliver.
Flexibility and Adaptability to Different Niches and Topics
Outsourcing gives you the flexibility to explore different niches and topics without being constrained by your in-house team’s limited expertise.
Blog outsourcing can open doors for you to access a pool of writers belonging to any particular niche and who can help you with incorporating anything, from industry news and trends to case studies and in-depth data analysis, seamlessly into the blog content to enhance its relevance and quality.
Outsourcing Blog Writing for Guest Posts
So, why is outsourcing blog writing particularly important for guest posts? Let me explain.
Guest Posts Require High-Quality Content
When you make guest contributions to other blogs relevant to your client’s website, it is a representation of your client’s brand outside their own website. From that standpoint, the content has to be capable enough to engage the visitors of the external website and make them want to navigate to your client’s site using the contextual backlink you placed in the guest post.
That said, it is essential that your content is not only informative but also engaging and well-written.
Outsourcing blog posts allows you to collaborate with professional writers who have the expertise to create such user-engaging content that meets industry standards. They understand the importance of tailoring the content to the target audience and the specific requirements of the external site to which you contribute a guest post.
This attention to detail ensures that your guest posts deliver value to the readers of the host site. This way your content can help enhance the reputation and credibility of your client’s business.
Increased Content Volume Needs for Successful Guest Posting Strategies
You certainly don’t stop with creating one guest post content for your client, do you?
To drive significant SEO results through guest posting, you need to produce a large volume of guest post articles consistently. This can be a daunting task for an in-house team, especially if they are held up with other content-related responsibilities.
On the other hand, Outsourcing blog writing allows you to scale your guest posting efforts efficiently. You can create multiple posts simultaneously to get them published on different external websites. This can help maintain a steady flow of content for guest posts.
This increased volume of guest posts you create will come in handy for you to acquire powerful backlinks for your clients to bolster their SEO.
Outsourcing blog posts from a trusted partner can help you streamline the guest post requirements for multiple clients and get high-quality articles ready for submission regardless of the quantity of guest posts you require at a time. Again, this is possible because your blog outsourcing service provider can easily scale to suit your needs.
Managing Guest Post Content In-House can be Challenging
Managing guest post content in-house comes with several challenges. First on the list is time management.
Creating guest posts requires thorough research, drafting, editing, and sometimes even coordinating with the host sites. Balancing these tasks with your regular content production can put too much on the plate of your in-house team.
As a result, they may not be able to meet deadlines for the guest post requirements that come their way.
Second, matching the content preferences of different websites can be difficult for your in-house team, especially when you receive bulk guest post orders.
Each host site may have its own guidelines and audience preferences that require content writers to adapt their writing style accordingly. With a scalable team of professional blog writers, this adaptability is a cakewalk for outsourced blogging service providers.
Last but not least, there is the challenge of keeping up with the varying submission processes of different sites. Your in-house team is likely to handle these nuances amid their regular responsibilities.
That said, when you opt for outsourcing, you can let the agency partner handle the complexities of guest posting, ensuring that your guest post submissions meet the necessary standards and are more likely to be taken in by the host sites.
Time and Cost Efficiency of Outsourcing
Outsourcing blog content can save you time and cost. Here is how.
Saving Time by Outsourcing Both Writing and Guest Post Outreach
Before you make content submissions for your clients on external sites, you need to reach out to them to ask for guest posts with backlink placements.
Once they acknowledge, you can go ahead to create content and have it published, while meeting their quality standards. This approach can improve the chances of your guest posts being accepted by them. Otherwise, your submissions are more likely to be ignored.
The good news is you can outsource both guest post writing and outreach from your agency partner.
By delegating these tasks, you avoid the time-consuming activities, including researching topics, drafting and editing articles, and most importantly, looking for niche-specific websites accepting guest posts and reaching out to them.
This can be particularly useful when you have to deal with bulk guest posting orders.
Cost-Effectiveness Compared to Hiring and Training In-House Writers
Hiring in-house writers on a full-time basis can be expensive. Plus, you may have to invest in training them to meet your content quality standards.
Outsourcing, on the other hand, can be more cost-effective. It saves you the trouble of maintaining an in-house team to handle your clients’ content requirements.
Genuine SEO agencies offer affordable guest post service packages that incorporate both guest post writing and outreach. This can be more economical than maintaining a full-time team, especially if your content needs are dynamic.
Your agency partner will allocate resources with significant industry knowledge to create high-quality guest posts and get them published on external sites.
Avoiding the Hassle of Finding and Negotiating with Multiple Websites
As you may know, the guest posting process requires finding appropriate websites, pitching your content, and negotiating terms with webmasters. This process can be time-consuming, particularly if you are unfamiliar with the landscape or lack enough connections in a particular industry.
That said, outsourcing allows you to leverage the networks and expertise of professionals who specialize in guest posting. They can quickly identify the right websites, craft genuinely compelling pitches, and take the negotiation process forward on your behalf.
This way, you can secure guest posting opportunities on highly relevant websites without any hassle.
Outsourcing to the right partner ensures that the guest posts are placed on reputable sites that align with your client’s target audience, while enhancing the authority and visibility of their brand.
Stan Ventures’ Comprehensive Guest Post Service
At Stan Ventures, we offer white label guest post services tailored to suit the needs of agencies like yours. Here’s a bigger picture.
Overview of Stan Ventures’ Guest Post Service
Stan Ventures’ white label link building is an integration of guest post writing and blogger outreach.
We provide top-class guest posting services at the best market price and you can choose from our range of affordable pricing packages based on your guest post needs.
Our guest post services are absolutely agency-friendly. With our agency-focused brokerage model, you can get bulk orders delivered for your clients right on time without compromising on quality. Additionally, we also provide you white labeled report to share with your clients. So, you will own the content and links we create for you and generate significant profits out of them.
Quality beyond pricing is our promise. We ensure that your guest posts are tailored with high-quality content and featured on trusted websites in the industry of your choice.
As a reflection of our commitment to excellence, We offer a 100% money-back guarantee if our service quality doesn’t meet your expectations.
Seamless Integration of Content Writing and Guest Post Outreach
At Stan Ventures, we leverage native writers to create content that resonates with users belonging to specific demographics. This can help establish better connectivity for the target audience with your content.
Our 100% manual outreach strategy allows sending personalized emails to webmasters, eliminates potential communication gaps and makes way for building genuine professional relationships with influential bloggers. We harness these connections to bring high-quality backlinks for our clients through guest posting.
Using our meticulously created inventory of over 25,000 guest blogging websites and blogs featuring high Domain Authority blogs in the USA, UK, AU, and Canada, we ensure that your content reaches a wide and relevant audience.
Stan Ventures’ guest post service offers quick turnaround times along with the convenience of pre-approving each domain and content for maximum relevance. Yes, you approve every content we create for you and the sites we choose to post your content. We move forward only when you green-flag them.
Securing Publication on Niche-Relevant and High-Authority Websites
Our guest post service ensures that your content is published on niche-relevant and high-authority websites.
We shortlist sites with a minimum of 100 pages indexed on Google, at least 1,000 visitors per month, and over 100 credible referring domains in order to ensure that your guest posts are published on trusted sites with a good traffic flow, which can send considerable referral traffic to your client’s website.
Our SEO specialists double-check host sites for a consistent organic traffic flow, especially from the US. They also verify the history of every external site to ensure that they don’t have a backstory of search engine penalties.
Our content specialists and outreach experts ensure that your content is of high-quality and the backlinks are naturally placed within these user-engaging guest posts.
Outsourcing blog writing can significantly ease the pressure faced by SEO agencies in terms of massive content production.
By partnering with a trusted provider like Stan Ventures to outsource blog writing, you gain access to a diverse pool of skilled writers and avail scalable, white-label content solutions that cater to your agency’s needs and boost your business ROI. Embrace the power of outsourcing to elevate your content strategy and drive better results for your clients with Stan Ventures. Contact us today.
