How to Increase Your Website Traffic Without SEO
Creating a website for your business helps you showcase your brand to prospective customers. It can be very difficult to sustain your business without a website and by the time you realize this, it could be too late to...

Creating a website for your business helps you showcase your brand to prospective customers. It can be very difficult to sustain your business without a website and by the time you realize this, it could be too late to save what you’ve built. People will consider purchasing your products or services only if they get the assurance that your brand is reliable, and having a website is one good way of ensuring that you have a potential customer’s full attention.
Having realized the importance of a website, you decide to go ahead and create a website for your business. What next? Is it enough to just create a website and do nothing after that? Will creating a website alone ensure success for your business? The answer, of course, is “No”. You need web traffic. You need to ensure that people visit your website in order to grow your audience and market share.
Online traffic can come from different sources; however, for most sites, the largest source of traffic comes from organic search. Getting organic traffic can be difficult, which is why so many businesses use search engine optimization (SEO) to gain organic visitors.
There is no doubt that SEO is a very effective method to drive traffic; however, a downside is that it could take a very long time to achieve a high ranking for your targeted keywords. So, if you are in a competitive niche and want your website to rank on the first page of Google, it could take months or even years.
You don’t need to get disheartened, as there are other non-SEO-related methods to bring more traffic to your website, thereby building your audience for your business.
However, let us be clear here: Having an SEO-friendly website is never a bad idea. This blog is not an endorsement of neglecting SEO entirely; instead, think of these tips as ways to drive traffic while your SEO takes time to kick in.
How to Increase Your Website Traffic Without SEO
There are various methods that will help you drive traffic to your website without relying on SEO-driven organic clicks. Here are some of them:
Social Media Marketing

Email Marketing
Email marketing is a tried and tested method that can both drive traffic to your website and increase repeat visits from quality leads. An effective email marketing strategy can help you connect with your target audience in a personalized way, regardless of which age group you’re targeting or where they are located.It is true that email marketing is a very powerful tool to generate traffic; however, there are certain rules you need to follow to maintain good ethical conduct.The first basic rule is to seek permission from users before sending them emails – have them “opt in” rather than purchasing external email lists. This can be done through a call to action button on your website.You should clearly explain why you are asking for their email address and what they will get by signing up. You can give them access to certain offers or articles that they might find useful.Once they have signed up, you can start sending them emails; however, you should make sure that you do not send more emails than what was promised. If you had told them that you will be sending only one email every week, you should stick to that.If you want users to open your emails, you should offer value in every email that you send. If you have launched a new product or service, you can promote it in your email and include a link to your promotion so that users can easily locate that on your website.Content Marketing
“Content builds relationships. Relationships are built on trust. Trust drives revenue” – Andrew Davis, Author.
You can build a strong relationship with your audience if you deliver high-quality content. High-quality content means the information that you provide should appeal to your audience and should be impressive enough to get them to visit your website again and again.Content marketing may not be an ideal option if you are looking for quick results; it’s like SEO in this way. However, it is a great strategy to drive more traffic to your business in the long run.PDFs, audio files, infographics, case studies, books and ebooks, and so on are some examples of content marketing. While each one is effective in its own way, infographics are preferred by many for two reasons. Firstly, showing statistics, charts, and graphics to support your data and numbers increases the trust factor among your audience. Secondly, many readers prefer visual content, as the human brain tends to process visuals better than text.Pay-Per-Click Advertising (PPC)

Display Advertising

Other Ways to Drive Traffic to Your Website Without SEO
Here are some other methods that you can use to increase your website traffic without relying much on SEO.
Promotional giveawaysGuest bloggingInfluencer marketingPinterest marketingReferral marketingInbound marketingAffiliate marketingVideo marketingFinal Thoughts
Now that you know there are several methods to increase website traffic without using SEO, you can plan and utilize them and also mix these strategies to attract more users to your site, thereby increasing awareness of your brand online.
Remember, SEO increases website traffic and ensures your website gets higher search rankings in the long run. Therefore, you should make sure that you actively work on it with your website, even if you are utilizing other non-SEO strategies.