Hurtigruten offers agents double rewards points for wave

Hurtigruten has launched a double rewards points initiative for agents in January.

The bonus will apply to all new bookings of 12 days or more for 2025 and 2026 ‘Signature’ and ‘Original’ voyages that have been confirmed and submitted through the Hurtigruten Rewards platform, which recently surpassed 500 members after launching in October.

Agents typically receive 100 rewards points for ‘Original’ range voyages, and 200 reward points for ‘Signature’ collection bookings.

Every 10 points equals £1 towards a lifestyle voucher that can be used at more than 200 retailers in the UK, from high street shops to food and drink outlets.

This combines with the line’s ongoing wave campaign discounts of up to 25% off Norwegian Coastal voyages in 2025 and 2026 which is running until March 3.

These discounts apply to the cruise price only and exclude flights, pre or post-cruise stays and additional packages.

Iain Powell, Hurtigruten vice-president sales and marketing, said: “Our wave campaign offers incredible value on our ‘Signature’ and ‘Original’ voyages, and with the added bonus of double Hurtigruten Rewards points throughout January, it’s even more enticing for our valued trade partners.

“These combined savings and incentives empower agents to offer unforgettable Norwegian coastal experiences for 2025 and 2026, capitalising on the increasing demand for authentic travel.”