Häagen-Dazs amps up the humble ice-cream van with celebrity DJs

The brand experience will start its journey in London this month and later heads to Edinburgh.

FrankLin FrankLin
Jul 5, 2022 - 21:03
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Häagen-Dazs amps up the humble ice-cream van with celebrity DJs

The brand experience will start its journey in London this month and later heads to Edinburgh.

by Nicola Merrifield

Illustration of van with DJ on top and people dancing Häagen-Dazs: van will include an ice-cream disco ball and a sparkling, scoop-shaped see-saw

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