I Asked 12 SEOs To Share Their Favorite SEO Books

“I read Product-Led SEO sometime before starting to work in Product Development, and now I’m reading it again. This book takes you out of the SEO shell, and it’s about strategy and approach to SEO vs tactics.

It’ll take you out of the usual SEO approach (e.g., we need more keywords) and give examples of how companies can approach SEO as a holistic strategy. It’s also an easy and quick read, I was nodding along as I read it.”

“Feck Perfuction, for me, is a must-read for anyone looking to be reinvigorated and open to breaking things and standing out. It’s thought-provoking, and I’ve found it helps better understand the flaws in things and turn them into inverse weaknesses, as well as better communicating complex SEO topics and not just defaulting to “it depends.”

It’s not a step-by-step, but Victore promotes a mindset shift that promotes creating marketing that resonates with your audiences.”

“I believe that proper integration of SEO with brand management got to a whole new level of importance with the widespread adoption of generative AI tools. Do you want ChatGPT, Perplexity, or Google’s AIOs to regularly showcase your brand and products? You better focus on reputation management, entity SEO, and building a strong brand.

Jason’s pseudonym is The Brand SERP Guy–that says it all. I like that his book is useful for SEOs of all levels, as this is an often overlooked discipline. If you’re a pro, you can just go straight to the insights and tips. I read most of the book because it’s a quick read anyway. This should be a must-read for anyone serious about building their online presence.”

“There’s lots to love about the book, but I particularly fell in love with a concept Chet calls the ‘Dream 100’. The idea is to build relationships with the Dream 100 people who could impact your business, whether that’s potential clients, people who could promote your creation, etc.

Giving value to people up front - even if they aren’t likely to have any impact on what I’m doing online - is something I’ve always tried to do and believed in so that’s why I related to it the most. 

Chet helped me think about systemizing that process and making it a proactive thing rather than reactive and in the moment. The relationships I’ve built have been key for a number of businesses I work on, and I love how the book gives a number of specific examples of how Chet himself used it on his journey.”

“As a junior SEO, I found this book useful in 2013 to help me do my job. At the time, there wasn’t any book that told you everything you needed to know about link building, but this book filled the gap.

As it’s recently been updated and put online for free here, I found myself returning to the book over ten years later and still finding useful nuggets of information that got me thinking about link building in different ways again.”

“Even though I have known (and written) about entities and semantic SEO for a number of years now, I still learned a lot from this book. Dixon Jones gives a thorough historical explanation of how search engines came to decipher entities, which must have taken a ton of time to research. One of the things I was especially surprised to learn was how much Google relies on Wikipedia data and human input to identify and categorize entities. I knew Wikipedia played a part in this, but I didn’t realize the full extent. 

The book also reminded me of the importance of entity SEO in building an authoritative brand, and I picked up some great practical tips, like using Google’s Knowledge Graph and Structured Data tools to research (and replicate) the entities of top competitors – a tactic I’d never considered before. The detailed historical context, paired with useful, practical advice, definitely made this a worthwhile read.”