7 B2B Social Media Trends to Drive Engagement and Growth in 2024

B2B marketing has changed completely in this era of social media. From publishing quality content to following viral trends, B2B companies have found new ways to reach their target audience.

Social media platforms have given B2B companies a global platform to directly engage with their customers, expand their business worldwide and build brand authority in their niche.

However, social media is a rapidly changing universe where trends change like the weather in the hills. B2B companies must keep up with these trends to sustain the dynamic market.

Let’s dive deeper into the top social media trends for B2B businesses in 2024.

Top 7 Social Media Trends For B2B Business In 2024

Do you know that 96% of B2B marketers use LinkedIn for content publishing?

On the contrary, 79% of B2B marketers use Facebook, 60% use Instagram and 56% use YouTube for B2B lead generation.

Here are the top 7 social media marketing trends for B2B companies to watch out for.

Short-Form Video Content

Long-form content is a thing of the past. From Instagram to YouTube and now LinkedIn, every platform has come up with a trending short video feature.

Short-form videos are popular social media marketing trend because they are easily digestible. These videos are engaging and an interactive way to grab your audience’s attention.

A B2B marketer can leverage short video content to educate their audience, share company updates, discuss market insights, and more to build stronger relations with their customers.

There is no strict rule as to what you can share on reels. Marketers often share company culture, product promotions, new launches, and news with their audience. Also, some prefer to copy the viral reels to get more engagement.

No matter what you share on social media, the key is to entertain, educate and lure in your customers to your brand. You can experiment with different formats to see what works best for your brand.

Influencer Marketing

Influencer marketing isn’t only about beauty, fashion or B2C products.

94% of marketers believe influencer marketing is equally effective for B2B as well. The growth of social media has pushed 24% of B2B businesses to include influencer marketing in their strategy.

There is a unique tendency in users to believe the words of people they trust or follow. Even if they don’t immediately make a buying decision, the words leave a strong impression in their minds.

That is why, influencer marketing has proved quite successful in captivating the right audience. It offers you an opportunity to reach your audience and create impact more aggressively than other marketing mediums.

To do it the right way, you should first start with your market research. Create your buyer persona and find the top influencers in your niche. Go for the ones who have a positive image and high engagement on social media.

Then reach out to your selected influencers with offers that focus on building strong customer relations rather than just selling your products. For best results, educate your influencers about your brand and the pain points it targets to solve. This way, the influencers will be able to convey the same message to customers and promote your brand.

The types of social media platforms and the influencers you choose depend on your business niche.

Employee advocacy

Employee advocacy is a marketing strategy where employees become the brand ambassadors of their companies. They have highly optimized social media profiles and create content that promotes their companies, talks about new releases and shares company culture.

This way, the companies can reach a wider target audience and build trust.

79% of B2B service providers have reported more visibility after implementing employee advocacy programs. While 65% reported a boost in their brand recognition. Thus, Employee advocacy became a trend to look out for.

Community building

Community building isn’t a new social media trend but it’s still an effective one. It brings you closer to your target audience and builds trust and loyalty.

Plus, it also helps you understand your customers closely. This enables you to improve your products and make product strategies for new launches that align with your customers’ preferences.

Facebook features like Group and Page can help you build a community where you can share your company updates, industry insights, and more. You can also explore Group features on LinkedIn.

User-generated content

User testimonials are like gold to B2B companies. Positive online reviews quickly win the trust of your potential customers and impact their buying decisions.

That is why the majority of businesses now encourage their clients to leave ratings and reviews on platforms. They then share client reviews as success stories on social media platforms that prove their credibility.

Social media marketing companies consider User-Generated Content (UGC) an inevitable part of their strategy. By featuring it on social media channels, businesses can tap into the credibility of peer recommendations, cultivate a more connected online community, and effectively reach B2B buyers in search of solutions.

Educate through carousel posts

Another social media trend that has gone viral for B2B companies is carousels. These types of posts offer ample space for companies to educate their customers, discuss product features, release market survey reports, tell behind-the-scenes company stories, and more.

You can create carousel posts on LinkedIn and Facebook. For more impact, you can include CTA buttons on the last slide of the post.

AI Automation

Artificial Intelligence (AI) is everywhere and social media is no exception. The key to success on social media with AI trend is to use it smartly with personalization.

With AI tools, you don’t have to juggle between multiple tasks. You can easily create content, graphics, and even schedule posts for the company’s social media profiles.

The best thing is that you can minutely analyze data like post impressions, engagement rate, viral posts, and popular topics to create a custom social media strategy for tangible results.

Conclusion

From short videos to UGC, employee advocacy and community building, B2B companies are using latest social media marketing trends to connect with their audience.

These trends not only boost brand visibility but also enhances customer engagement by creating more authentic, relatable experiences.

By embracing these strategies, businesses can cultivate trust, drive meaningful interactions, and foster long-term loyalty, ensuring they stay ahead in a competitive landscape.