Icelolly.com unveils multi-million pound TV campaign

Holiday comparison website icelolly.com has unveiled a TV advertising campaign aiming to encourage consumers to book 2023 holidays using cost-effective tools.

Broadcast across ITV’s network from Boxing Day, the advert shows a couple searching the internet for their perfect holiday.

After they hit the search button, several ice cream vans arrive on their doorstep each promoting different holiday destinations causing confusion.

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An icelolly.com ice cream van then appears displaying the best deals from popular holiday providers, making their choice easier.

Icelolly.com said the advert is part of a wider multi-million pound campaign to bring attention to the importance of using holiday comparison sites as a way for consumers to lock in value for money deals.

Steve Seddon, chief marketing officer of parent company Ice Travel Group, said: “Everyone at icelolly.com is super excited to get the brand back on TV.

“We have created a campaign that positions icelolly.com front of mind, the place for customers to compare and search for a holiday from all the leading holiday companies.

“The whole campaign really highlights our strategic drive to help the British public get their much-deserved holiday at the best possible price.”