Incredible Journeys unveils campaign with agent incentive

Dnata Travel Group has launched a new campaign for its Incredible Journeys brand.

The group has released an 84-page brochure, called the Little Book of Incredible Journeys, which showcases 30 curated tours, has been sent to more than 250 agencies.

As part of the campaign, agents who make a booking with Incredible Journeys by May 14 will be entered into a prize draw to win a holiday to Costa Rica with G Adventures or to Vietnam with Intrepid.

More: Dnata Travel Group recruits northeast and Yorkshire trade exec

Weekly prizes are also available for agents following the new Incredible Journeys Facebook and Instagram pages for agents.

Simon Applebaum, dnata Travel Group’s B2B managing director, praised the brand’s success so far in 2023, saying Incredible Journeys has seen a 425% booking increase in January and February compared to the same period last year, as well as a 55% increase in average booking values.

“[Incredible Journeys] perfectly complements Cruise Plus, Pure Luxury and our flagship Gold Medal brand as a demonstration of our team’s knowledge and reputation for building complex itineraries and the level of support they offer agents,” he said.

“Touring and adventure bookings have been some of our biggest winners in a start to the year that’s been positive across the board.

“In 2022 we began laying the foundations for the Incredible Journeys launch with the creation of a specialist sales team, the appointment of a dedicated touring product manager, becoming more actively involved with Atas, and have a series of events planned with key suppliers in the months ahead designed to showcase our touring expertise to agents across the country.”

He added: “This campaign is just the first step in what we’re confidence will be a landmark year for the brand and our touring offering as a whole.”