Instagram Launches ‘Best Practices’ Tips Element

Instagram’s looking to help creators maximize their content efforts in the app, with a new “Best Practices” section within its Professional Dashboard, where it will showcase a range of tips, tricks and, um, best practices, based on research.

Oh, how nice of Instagram, letting you know that the key to success is to keep feeding in more content, you need to keep posting, posting 10 Reels a month is key.

Of course, that benefits IG as well, and while I have no doubt that this is all research based data insight, I do have some skepticism about platforms telling you to post frequently to win.

I mean, that’s probably true, but then again, a single, resonant Reel could change your IG presence more than a hundred others will. So the focus, then, should be on creative, right, and putting together content that resonates with your specific audience. In which case, quantity isn’t really the thing, but then again, more uploads equals more opportunity, equals more attention, etc.

Either way, the new Best Practices section will provide a range of tips like this, with explainers specifically aligned to your account, and how you’re tracking towards each goal.

Look, a lot of the example tips here are fairly vague, like in the one above, which says:

“How likely someone will be to watch, like, share or comment on your content helps determine whether it will get shown to a larger audience.”

Ah, right, so create engaging content. Top tip.

If this is the level of “insight” this new element is offering, I’m not sure it’s going to be hugely valuable, but there could be some helpful notes and pointers based on your account stats.

Instagram’s also added a new set of Reels as explainers, featuring various popular creators and Instagram staff:

Look, it could be something, it might also be nothing, with empty notes about “engagement” with limited specifics.

IG’s new Best Practices element is being rolled out to creators within the professional dashboard in the app.