WhatsApp's global head: 'We know we have to compete for users’ trust'

The global head of WhatsApp explains to Campaign the new privacy policy changes, what the business is doing to retain its customers’ trust and more.

WhatsApp's global head: 'We know we have to compete for users’ trust'

The global head of WhatsApp explains to Campaign the new privacy policy changes, what the business is doing to retain its customers’ trust and more.

by Raahil Chopra

 has been global head of WhatsApp since 2019Will Cathcart: has been global head of WhatsApp since 2019

Sign in to continue

Register

Limited free articles a month Free email bulletins

Register Now

Become a member

From £88 a quarter*

Full access to campaignlive.co.uk Exclusive event discounts Campaign magazine Plus lots more...

Subscribe now

Need to activate  your membership?