IPA reveals iList 2022

Thirty 'guiding lights' helping to shift the culture within the industry and demanding better representation in creative work have been named.

May 4, 2022 - 21:04

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Thirty 'guiding lights' helping to shift the culture within the industry and demanding better representation in creative work have been named.

IPA: thirty people driving diversity and inclusion in the industry are added to the iList

The IPA has revealed its 2022 iList, in partnership with Accenture Song and Campaign, naming 30 inspirational game-changers for their commitment to driving inclusivity and diversity in the industry.

The 2022 iListers join the 30 people who were named in 2020’s inaugural list and the judges also awarded eight commendations.

The iList names the “guiding lights” in the industry when it comes to helping to shift the culture within the sector and demanding better representation in creative work through various initiatives across all areas of diversity, equity and inclusion.

It is driving change in areas such as combatting sexual harassment, improving gender, age, ethnic and socio-economic diversity, making the industry more inclusive around sexuality, religion, neurodiversity and disability, improving mental health and wellbeing, and making the industry more accessible through flexible working practices.

The iList winners were announced at the IPA’s inaugural Talent & Diversity Conference, which was held at No 8 Fenchurch Place in London on 4 May. Speakers included David Olusoga, a leading historian and broadcaster and author of Black And British.

The 2022 IPA iList:

Gerald Appau-Bonsu, financial administrator, Havas Media UKEd Bernardino, talent acquisition, diversity and inclusion partner, Billion Dollar BoyAbbie Brett, experience strategist, Accenture SongKaren Buchanan, chief executive, McCann ManchesterHelen Calcraft, founder, Lucky GeneralsKenny Dada, account director, VCCPPritesh Gadhia, managing director and UK and Ireland lead, Accenture SongKerry Glazer, chair, AARGeorgiana Haig, product lead, MiQ DigitalMarvyn Harrison, chief growth officer, Belovd AgencyAri Humirang, concierge, Havas UKIsobel Kai, senior account manager/diversity and inclusions chair, Pablo LondonPatrick Kane, catalyst fellow, Wunderman ThompsonChristopher Kenna, chief executive and founder, Brand Advance GroupJacob Knox-Hooke, digital operations director, PHD Global BusinessKim Lawrie, head of creative technology, Engine CreativeEwen MacPherson, chief people officer, Havas UKBalpreet Mangat, managing partner DentsuMB UK and DEI lead, Dentsu Creative UKClaire McAlpine, strategy director and joint head of the Social Change Hub, MediaComShanice Mears, co-founder and head of talent, The Elephant RoomArif Miah, creative strategy director, Mud OrangeFauzia Musa, editor-at-large and lead strategist, TwentyFirstCenturyBrandStu Outhwaite-Noel, chief creative officer and founder, CreatureKandice Quain, media manager, Bray LeinoMelissa Robertson, chief executive, Dark HorsesRania Robinson, chief executive, Quiet StormBonita Samuels, creative systems lead, account director, MediaComAmy Simmons, integrated producer, Adam & Eve/DDBHarjot Singh, global chief strategy officer, McCann WorldgroupLisa Thompson, business director, strategy and planning, Wavemaker UK

Highly commended:

Akil Benjamin, Saturday school director, DOESMélanie Chevalier, founder and chief executive, Creative CultureDebbie Ellison, global chief digital officer, VMLY&R CommerceVicky Fox, chief planning officer, OMD UKPippa Glucklich, chief executive, Electric GlueAlex Goat, chief executive, LivityAndy Peel, senior creative, Southpaw, and director, Young Creative CouncilScott Sallee, social impact and sustainability manager, Dentsu

Julian Douglas, IPA president, international chief executive and vice-chairman of VCCP and chair of judges for the IPA iList, said: “Celebrating those that are striving to make our industry a better, more inclusive place is a vital part of driving meaningful change for the future of our industry.

“Everyone in the judging process spoke with an incredible passion for their work and it was a privilege to listen to their stories. Congratulations to everyone on making the IPA iList, you are the adland’s leading lights and a true inspiration to us all.”

Leila Siddiqi, associate director, diversity, IPA, added: “Covid-19 and the Black Lives Matter movement proved to be real catalysts for change, providing vital motivation and purpose for people who were already frustrated at the slow rate of positive change in our industry. We are delighted to introduce you to our brand new iList 2022 who will provide the industry as a whole with much needed, tangible inspiration.

“Everyone on the IPA iList really understands diversity and inclusion. They come from all parts of the business and what they have in common is that they see the big picture and don’t believe in box ticking. They’re busy doing incredibly sophisticated, creative and innovative things in this area which we can’t wait to tell you more about.”

Candidates for the iList took part in face-to-face interviews with the judges, who were drawn from across the industry, as part of the final judging process.

For more information, visit the IPA iList hub on the Campaign website.

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