Is adland in danger of undervaluing mentoring?

The advertising and media industry is going through a period of massive change, as a result of AI, economic and global pressures, organisational restructures and redundancies. In the latest market report from Campaign Red, The Great Reboot, we reported that the top holding companies have cut 12,000 people from their businesses.

As the industry is contracting, how are the people within it, its leaders and those seeking employment obtaining mentorship to push themselves and the industry forward?

So far this year, we have seen the launch of mentorships schemes from The Marketing Skills Trust, Ogilvy UK and Rapp UK, an expansion of Lollipop mentoring’s existing programme and launch of Zoo.London’s career community.

In this episode of The Campaign Podcast, Campaign's editorial team discusses why mentoring is so important in periods of rapid change, if adland puts enough value on the power of mentoring, and what happens if it’s neglected altogether.

Fiona Cameron joins the episode as vice-president of women’s professional support programme Bloom, and former learning and development partner at Group M, now WPP Media. 

From Campaign, the episode features deputy editor Gemma Charles, deputy creativity and culture editor Charlotte Rawlings, and host Lucy Shelley, tech and multimedia editor.

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