Is Content The King In Modern SEO? via @sejournal, @lorenbaker

In this on-demand webinar, Meza shares what it takes to form an effective content strategy while keeping up with modern times. Watch now. The post Is Content The King In Modern SEO? appeared first on Search Engine Journal.

Jun 2, 2023 - 21:05

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Is Content The King In Modern SEO? via @sejournal, @lorenbaker

Learn how to formulate an effective content strategy that will keep up with modern times and stay relevant at the same time.

With the ever-evolving SEO industry and emerging new trends, is content still the key to a successful strategy?

How do you ensure your content meets the latest search standards?

On May 25, I moderated a webinar with Carlos Meza, President and CEO of Crowd Content.

Meza shared what it takes to form an effective content strategy while keeping up with modern times.

With us spending about 473 minutes (a third of our days, almost eight hours, or at least 50% of our waking hours) consuming content or media, is content still king?

Here’s a summary of the webinar. To access the entire presentation, complete the form.

Is Content King In Modern SEO?

[Find out, now] Instantly accesses the on-demand webinar →

First, let’s go down memory lane to understand where we’re coming from and where we’re going so we can understand where modern SEO is headed.

Content In The Past

Creating content in the past looked like this:

Writing for search engines/keyword stuffing. Using volume was a competitive advantage. Mimicking competitors.

Because these tactics don’t give the best value to your customers, SEO techniques have changed.

[Get the key to a successful SEO strategy] Instantly accesses the on-demand webinar →

Content In The Present

Intelligent SEO professionals have evolved very well and are now:

Writing based on persona. Being intent-driven. Using topic-clustering. Using expertise to be more authoritative. Becoming helpful. Putting importance on volume. Creating assets first before the message.

[Explore each in more detail] Instantly access the on-demand webinar →

Given these current strategies, how can you love your customers even more? Let’s look at the future of content.

Content In The Future

Here are the elements of that future content. What is essential, and what will matter?

Becoming human-centric & using pathological empathy through: Relatability. Vulnerability & authenticity. Standing out with brand, voice, and tone. Getting hyper-personal with micro-audiences. Using multi assets to be more interactive & creating trust through: Experience. Expertise. Effort. Leveraging AI, ML, and technology. Focusing more on quality over quantity.

[See some great examples in action] Instantly accesses the on-demand webinar →

Ultimately, it all comes down to helping the audience and caring.

Is Content The King In Modern SEO? Image created by Crowd Content, May 2023

[Slides] Is Content The King In Modern SEO?

Here’s the presentation:

Join Us For Our Next Webinar!

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Featured Image: Paulo Bobita/Search Engine Journal

SEJ STAFF Loren Baker Founder at Foundation Digital

Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing ...