Is the Barrier Butter by Hailey Bieber Powerful?

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Hailey Bieber skincare brand, Rhode, has just unveiled its latest innovative product, Barrier Butter. This versatile cream nourishes and protects your skin from head to toe.

Inspired by the popular skincare trend “slugging,” Barrier Butter is the perfect final step in your nighttime routine. Its rich, hydrating formula helps to lock in moisture, leaving your skin feeling soft and supple. But that’s not all—this multitasking cream works on other areas of your body, like elbows, knees, and cuticles, adding convenience and effectiveness to your skincare routine.

Hailey Bieber’s skincare brand, Rhode, offers a range of innovative products to cater to various skincare needs. In addition to the highly anticipated Barrier Butter, the brand’s lineup includes Glazing Milk, Pineapple Refresh, Barrier Restore Cream, and more.

In a recent interview with Elle, Hailey Bieber shared that her GRWM (Get Ready With Me) videos inspired the creation of Rhode’s latest product, Barrier Butter. She explained that she often talks about “sealing things in” beneath her makeup with a balm or using a “richer, thicker, balmier moisturiser,” this new product is her take on achieving that effect.

Elle reports that the Rhode Barrier Butter packs nourishing ingredients like hyaluronic acid, murumuru butter, polyglutamic acid, and ceramide NP. Hailey Bieber and her team collaborated closely to make the product suitable for individuals with sensitive skin. Formulated to be non-comedogenic, the Barrier Butter has also been awarded the Seal of Acceptance from the National Eczema Association.

Rhode’s Barrier Butter took nearly two years to develop, focusing on achieving the ideal balance of hydration and skin softness. Hailey Bieber shared that she aimed to create a rich, hydrating balm without any greasy feel. She explained, “I designed it to be safe for acne-prone skin while effectively targeting fine lines, plumping, and deeply hydrating the skin.” Bieber added that the approval process took time, but the product is finally launching this month.

The standout feature of this product is its versatility. Hailey Bieber highlighted that the Barrier Butter is “great not only for your face, neck, and chest, but also for hands, arms, or anywhere else you need it.” According to Elle, Bieber was keen to introduce a smaller version for easy portability, making it convenient to carry in a purse.

Rhode’s Barrier Butter will launch on October 28 and come in various sizes priced between $22 and $38. Don’t miss out on this must-have product that will become a staple in your skincare routine.