It’s time for adland to make alt text a first thought, not an afterthought

Alt text is often just an afterthought – if it is used in online ads, it tends towards mediocrity, when surely it should reflect the creativity and flair that are the hallmark of our industry.

UsenB UsenB
Jul 29, 2024 - 21:03
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It’s time for adland to make alt text a first thought, not an afterthought

Alt text is often just an afterthought – if it is used in online ads, it tends towards mediocrity, when surely it should reflect the creativity and flair that are the hallmark of our industry.

by Claire Hollands

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