Last call for Web3 marketing award entries—final deadline is Jan. 31

This is the final call for submissions for Ad Age’s Web3 Marketing Trailblazers—the final deadline is Tuesday, Jan. 31 at 5 p.m. EST.

Designed to honor standout marketing leaders from ad agencies, brands, startups, tech companies and Web3 communities, the program will profile individuals of all levels that are looking beyond the crypto winter and paving the way forward for brands. Plus, the inaugural class of honorees will each receive a new type of trophy—a digital award authenticated on the blockchain. It’s the first time Ad Age will hand out digital tokens of appreciation in one of its honors, and the winners can showcase the award on their social media profiles, including LinkedIn, Facebook and Twitter.

Minero, an Austin-based, women-led multicultural creative studio, is creating the digital award, which can be displayed as NFTs on the recipients’ social pages.

In November, Ad Age opened entries for the first Web3 Marketing Trailblazers as a sign that the industry is changing. In the past year, the term “metaverse” has gone mainstream and cryptocurrency fortunes have risen and fallen, with brands still trying to navigate the digital transition.

Through it all, there have been innovative marketing projects. This week, Oreo opened the Oreoverse in Meta Horizon Worlds, which is the latest example of a major brand getting into gaming and virtual reality. Meanwhile, NBA plans to stream 52 live games in high definition through Meta Quest headsets. Apple plans to release its own VR headset and software platform this year, competing with Meta.