‘Less Byron Sharp, more buying sharper’: how to stick to tough net zero resolutions
As we all strive for net-neutrality in media planning, can carbon-efficient media environments and ROI go hand-in-hand? Perhaps it’s time for less Byron Sharp, and more buying sharper.
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As we all strive for net-neutrality in media planning, can carbon-efficient media environments and ROI go hand-in-hand? Perhaps it’s time for less Byron Sharp, and more buying sharper.
by Will Parrish
Will Parrish believes there is a smarter way for planners to help clients reach net zero
![The HubSpot Blog’s 2022 Content & Media Planning Report [Data]](https://blog.hubspot.com/hubfs/content-and-media-strategy-report.jpg#keepProtocol)
