Link Building for Healthcare Websites: The Definitive Guide for 2025

Do you know the global healthcare market valued at  $8,963.64 billion in 2024 is expected to reach a staggering $44,760.73 billion by 2032? 

This growth comes with fierce competition, making it more challenging for healthcare providers to stand out online. 

On the flip side, online search drives 3x more visitors to hospital websites compared to other sources.

That said, an established online presence is more critical than ever for healthcare brands at the moment.

So, as a healthcare provider, you want patients to find your services easily online. But how do you achieve that amid a sea of competitors? 

The answer lies in link building for healthcare, a proven strategy to build your website’s authority, improve Google rankings, and attract more patients. Let’s dive into how you can leverage it effectively.

Why Link Building is Essential for Healthcare Websites

Before jumping into link-building strategies, it’s essential to understand why link building is critical for healthcare sites.

Improved Visibility

Patients searching for healthcare services often trust the top results on search engines. Backlinks from credible websites signal to search engines that your site deserves to rank higher. The more authoritative your backlinks, the better your chances of appearing in front of patients exactly when they need you.

Competitive Edge

By earning backlinks from trusted sources, you not only boost your rankings but also show patients that your services are endorsed by reputable websites. This can make all the difference when patients compare multiple providers.

Increased Local Authority

For healthcare providers, local visibility is critical. Backlinks from local directories, community websites, and regional publications help establish your authority in specific locations. When search engines recognize these local signals, your website is more likely to rank for location-based searches, like “dentist near me” or “health care in [city].”

Enhanced Trust

Patients are more likely to trust websites that are backed by authoritative sources. Earning high-quality backlinks from reputed organizations, medical institutions, or industry publications shows both search engines and patients that your website is a credible resource for healthcare information.

Higher Rankings with E-E-A-T Compliance

Healthcare websites fall under Google’s Your Money, Your Life (YMYL) category, where trustworthiness is paramount. Backlinks from authoritative websites are a key factor in demonstrating E-E-A-T (Expertise, Authoritativeness, and Trustworthiness). Without strong backlinks, your website may struggle to rank, regardless of how good your content is.

Top Strategies for Healthcare Link Building in 2025

Now that you know how important link building is for a healthcare brand’s online presence, let’s explore the best strategies for link building for healthcare sites.

Competitor Analysis

Other healthcare providers out there are building backlinks too. What if I told you you could outperform your competitors and rank higher to be found by patients using their own backlinks? 

Yes. Competitor analysis is key.

Start by analyzing competitors’ backlink profiles closely. This can be a goldmine for finding potential link building opportunities for your healthcare website. I mean, if a website is linking back to other healthcare websites, they can link back to you too.

Leverage link building tools like Ahrefs or Semrush to identify websites that link back to your competitors but not you.

Particularly, the Ahrefs Link Intersect tool came in handy for us to quickly identify untapped link opportunities for Restore Dental, one of our healthcare clients.

Guest Blogging

Guest blogging is a proven strategy for building high-quality backlinks to your healthcare website. By contributing to relevant healthcare websites, you not only drive referral traffic but also position yourself as an authority in the industry.

Pro Tip: When choosing sites for guest posts, prioritize the ones with a high Domain Authority and substantial organic traffic in the healthcare niche.

If the process feels overwhelming, Stan Ventures can help. With 200+ outreach specialists and a network of 25,000+ guest blogging websites, we ensure contextual backlinks surrounded by high-quality content reflecting your expertise in the healthcare sector.

In fact, we’ve helped healthcare brands, including Restore Dental, get backlinks from relevant niche sites to boost online visibility with guest blogging. From only 54 referring domains in July 2024, Restore Dental now has 79 niche domains bolstering its credibility.

Niche Edits

Looking for a quicker way to secure backlinks? Niche edits might be your answer. This approach involves adding your link to existing content on authoritative healthcare websites, saving you time and effort.

Finding niche edit opportunities can be a cakewalk with Stan Ventures’ Niche Edit services. We target niche websites with at least 1,000 monthly organic visitors to guarantee traffic and authority for your healthcare website.

Local Link Building

When it comes to healthcare, local SEO is paramount. 

Patients often search for healthcare providers nearest to them. Building backlinks from local websites allows you to drive local traffic to your healthcare website. Now, that makes local link-building a must for healthcare service providers.

Focus on earning backlinks from local directories, community sites, and regional publications to establish your local presence and attract patients in specific service locations. Ensure that the content surrounding these backlinks resonates with the local audience.

Additionally, make sure you sprinkle relevant local keywords naturally in your target page content. This will help you rank for those search terms while attracting traffic.

In fact, we leveraged this strategy first-hand for our client Restore Dental. They are ranking for relevant branded and non-branded local keywords, mostly on Google’s first page.

Create Shareable Healthcare Content

Creating content that resonates with your audience is key to earning backlinks naturally. 

Consider creating educational blog posts, infographics, or patient-friendly guides that other health-related websites want to link to. Make sure the content aligns with the healthcare services you offer.

When creating content, always keep Google’s E-E-A-T guidelines in mind. Remember, high-quality, trustworthy content not only attracts links but also builds credibility for your brand among the patients. 

Invest in Industry Partnerships

Collaborating with healthcare influencers or professionals can significantly boost your link-building efforts. Alternatively, you can leverage your partnerships with other healthcare providers to earn backlinks to your website. 

Their endorsement not only drives traffic but also builds trust, especially in a sensitive industry like healthcare.

Multilingual Link Building

If your services cater to non-English-speaking patients, multilingual link building is worth it. 

By optimizing your site for other languages and securing backlinks from multilingual healthcare-related websites, you can tap into new markets effectively.

How to Measure Your Healthcare Link Building Success

Monitoring some key metrics will give you insights into the performance of your healthcare link building campaign.

Referring Domains

Increase in the number of domains linking back to your healthcare website is a green flag. Being a YMYL site yourself, make sure these referring domains are trustworthy and authoritative. 

Take Restore Dental, for instance. As I mentioned earlier, from having only 54 websites referring to them in July 2024, they now have 79 referring domains vouching for them.

Domain Authority

Increase in Domain Authority (DA) or Domain Rating (DR) is another important sign of healthcare link building success. 

We made it happen for Restore Dental. Their Domain Authority increased from 6 to 12. That’s a two-fold DA boost.

Organic Traffic

You invest in healthcare link building to ultimately attract more patients to your website, right? From that standpoint, a boost in your website’s organic traffic (visitors) means you get more inquiries and consultation bookings.

So, keep an eye on your website’s organic traffic.

Below is a snapshot of the 2X sharp spike in monthly traffic for Restore Dental after targeted healthcare link building.

Leveraging the right strategies is key to achieving success in link building for healthcare and transforming into a brand that patients can trust. 

Need more help building a customized healthcare link building strategy? Book a free consultation call with Stan Ventures to get started.