Lionel Messi shows different sides of his character in ad for eponymous fragrance
The integrated social, digital and point-of-sale campaign was made by Australian agency BCM Group.
The integrated social, digital and point-of-sale campaign was made by Australian agency BCM Group.
by Marianne Calnan
Sign in to continue
Register
Limited free articles a month Free email bulletinsSubscribe to The Knowledge
To receive full access to Campaign's content including:
Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including additional School Reports analysis, the Annual Salary Survey, and supplementary insight from Camapign's Best Places to Work Regular data-led insight reports from Campaign AI, our business intelligence tool