Loop Earplugs expands to SEA with full product lineup to help M’sians protect their hearing

Loop Earplugs, a Belgian startup, is expanding to Malaysia, Singapore and the Philippines. Their full range is available on their website.

Aug 22, 2024 - 21:01

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Loop Earplugs expands to SEA with full product lineup to help M’sians protect their hearing

Loop Earplugs, the brand known for making hearing protection stylish, is officially expanding into Southeast Asia.

Residents of Malaysia, Singapore, and the Philippines can now experience the full range of Loop’s innovative earplugs.

Known for their seamless blend of functionality, comfort, and fashion-forward design, Loop’s products are poised to change how Southeast Asia hears and feels sound.

Why Southeast Asia?

A recent World Health Organisation study revealed that one in four adults in Southeast Asia’s urban centres are at risk of noise-induced hearing loss.

Countries like the Philippines, Singapore, and Malaysia are particularly vulnerable, with noise pollution from bustling cities and modern lifestyles putting ears at risk, said Loop Earplugs in a press release today.

Loop Engage Kids earplugs / Image Credit: Loop Earplugs

Another study showed that in Malaysia, for instance, noise-induced hearing loss is one of the most commonly reported conditions.

The rapid pace of urbanisation means that harmful noise levels are becoming a daily challenge, making effective hearing protection more important than ever.

“As Southeast Asian cities continue to grow and evolve, we’ve identified a crucial need for hearing protection that aligns with the region’s dynamic and style-conscious population.”

“We’re excited to bring Loop’s innovative earplugs to this region, offering a solution that not only protects hearing but also complements the vibrant lifestyles of consumers in these markets,” said Cédric Schepers, Global Head of Operations at Loop Earplugs.

The background story

Loop Earplugs was born from personal experience. Belgian-born Maarten Bodewes and Dimitri O, both nightlife enthusiasts dealing with tinnitus, co-founded Loop Earplugs in 2016.

Frustrated by the lack of effective earplugs on the market, the engineering graduates left their stable careers to develop a solution that would meet their needs.

Loop Switch earplugs / Image Credit: Loop Earplugs

Hence, they founded Loop Earplugs—a product that delivers superior hearing protection without compromising on comfort or style.

“We’ve experienced tremendous growth since we founded Loop,” shared co-founder Dmitri O in a press release today. “We live in a noisy world, and we only have one set of ears, so protecting our hearing is crucial.”

Based on its website, in just eight years, Loop has seen its revenue triple, soaring to an impressive €126.5 million (RM617.75 million) in 2023 from €42 million (RM205.10 million) in 2022. With a strong global presence in over 150 countries, including the US, Loop is now strategically expanding into other important markets, such as Japan and Southeast Asia, based on its website.

According to a CNBC article, the company employs 200 people (as of October 2023), at its headquarters in Antwerp and additional offices in Amsterdam, New York, and Shanghai.

What’s in the Loop product line?

Loop has reimagined earplugs as more than just functional necessities—they’re fashion accessories and lifestyle enhancers.

Here’s a look at the product lineup that’s now available in Southeast Asia:

Loop Experience 2 earplugs / Image Credit: Loop EarplugsLoop Experience 2 (RRP RM114.71)

Ideal for live music lovers, these earplugs offer safer, crisper sound with enhanced design and style.

Loop Engage 2 (RRP RM114.71)

These discreet earplugs provide noise relief, making conversations clearer and more focused.

Loop Quiet 2 (RRP RM74.46)

These ultra-comfy earplugs are designed for sleep, deep focus, and those moments when you need to retreat into your quiet bubble.

Loop Engage Kids earplugs / Image Credit: Loop EarplugsLoop Engage Kids (RRP RM114.71)

Specifically designed for children aged 6 to 12, these earplugs help improve focus, manage social settings, and control noise sensitivity.

Loop Switch (RRP RM215.96)

The ultimate pick in versatility, this product allows users to switch between engage, experience, and quiet modes with a simple toggle, adapting to different environments effortlessly.

Each product comes with multiple ear tip sizes to ensure a comfortable fit, and they’re available in a range of stylish colours to suit your personal style.