Lucky Generals: ‘A creative company for people on a mission: that is still our north star’

The agency’s new leadership team, Cressida Holmes-Smith, Vickie Ridley, Shelley Smoler and Damien Le Castrec, explain how the business is expanding and why the best work happens when creative, strategy and design are ‘interconnected’.

Lucky Generals: ‘A creative company for people on a mission: that is still our north star’

The agency’s new leadership team, Cressida Holmes-Smith, Vickie Ridley, Shelley Smoler and Damien Le Castrec, explain how the business is expanding and why the best work happens when creative, strategy and design are ‘interconnected’.

by Eszter Gurbicz

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