Marketings

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The Green Layer: Laminated Steel’s Role in Clean Energy

The Green Layer: Laminated Steel’s Role in Clean Energy

The Global Laminated Steel Market was valued at USD 1.64 billion in 2024 and is...

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The rise of in-house creative teams and why ‘client collaboration’ is not an oxymoron

The rise of in-house creative teams and why ‘client collaboration’...

Agencies should feel like an extension of the client team, not a service provider wheeled...

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Former MullenLowe UK CSO Ben Shaw moves to MSQ agency

Former MullenLowe UK CSO Ben Shaw moves to MSQ agency

Shaw left MullenLowe UK in October last year ahead of Omnicom's acquisition of Interpublic...

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The best AI visibility tools that actually improve lead quality

The best AI visibility tools that actually improve lead...

Search has changed faster than most teams have adapted. For years, visibility meant...

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Forget Follower Count: What Actually Drives Sales, According to a TikTok Marketing Expert

Forget Follower Count: What Actually Drives Sales, According...

If you're starting off the year with a bunch of execs demanding explosive growth...

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Chinese Officials Weigh US TikTok Proposal

Chinese Officials Weigh US TikTok Proposal

TikTok's not definitely safe in the U.S. just yet.

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TikTok Takes More Action to Protect Shoppers from Fraud

TikTok Takes More Action to Protect Shoppers from Fraud

TikTok's looking to enhance trust in its in-stream shopping options.

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ITV injects 'swagger' into branding with time-jumping campaign

ITV injects 'swagger' into branding with time-jumping campaign

Campaign speaks to Tom Houser, executive creative director at ITV Creative, and...

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From Clicks to Store Visits: Bridging the Data Divide in Local Search Operations

From Clicks to Store Visits: Bridging the Data Divide in...

The digital environment has occurred to be less about global discovery and instead...