Marketings

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Snapchat Shares Data on the Effectiveness of its First Impression Ads

Snapchat Shares Data on the Effectiveness of its First...

First Impression ads can help to raise brand awareness in a significant way. 

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YouTube Enables Users to Generate Alternative Endings for Shorts with AI

YouTube Enables Users to Generate Alternative Endings for...

YouTube's 'Extend with AI' feature is the latest AI slop generation process.

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Campaign UK's most-read articles: September 2025

Campaign UK's most-read articles: September 2025

Catch up on Campaign's biggest news from last month

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Pret A Manger hires CMO from Burger King owner

Pret A Manger hires CMO from Burger King owner

He worked at Restaurant Brands International for 12 years.

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YouTube at 20 years: ‘Building the next gen of media powerhouses’

YouTube at 20 years: ‘Building the next gen of media powerhouses’

Google’s head of YouTube sales discusses the video platform’s direction for creators,...

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Nike and Skims debut athleisure line with star-studded campaign

Nike and Skims debut athleisure line with star-studded...

After months of delays, the athletic wear giant is betting big on Kardashian’s star...

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The democracy void: why brands must step into the leadership gap

The democracy void: why brands must step into the leadership...

Audiences are looking for brands to make clear, tangible societal or ethical commitments.

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The psychological reason brands use the power of association to sell

The psychological reason brands use the power of association...

In the 1890s, Russian physiologist Ivan Pavlov noticed how dogs began salivating...

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Marketing career path report: What 100+ marketers told us about growth and job security

Marketing career path report: What 100+ marketers told...

When I introduce myself at workshops, I often joke that my marketing career path...

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You are not a doctor

You are not a doctor

The imbalance of knowledge between agencies and clients is very different from that...